The Summer Solstice in Latvia is a serious affair and maintains many Baltic pagan traditions, notably ‘seeking the fern flower’ on the night of the So...
View articleAt the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all centred on the questi...
View articleGoogle made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial ...
View article“The old-world rules of reach, frequency and scale don’t work anymore. The new world is about engagement, value exchange and utility-based marketing.”...
View articleIt was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...
View articleYou’d probably expect a list of the best things to happen to the internet this week to involve Google launching its Accelerated Mobile Pages, or Googl...
View articleCustomer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attribu...
View articleAs we are just a few days before the 88th Academy Awards, social media discussion is heating up full of reviews, opinions and predictions for the big ...
View articleThe world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too. ...
View articleWhen it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One st...
View articleSometimes you have to stop looking at something the way you always have and consider it from a completely different perspective. On one hand the quest...
View articleThe convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...
View articleCindy Gustafson, managing director of Invention Studio at Mindshare, shares her thoughts on adaptive marketing and how brands can move at the speed of...
View articleContent curation is not a new concept, but what’s impressive is the fact that it still remains important, despite all the changes in content marketing...
View articleGoogle is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and US. On the face...
View articleGartner calls the data management platform (DMP) the ‘soul of modern marketing’, but many marketers have yet to decipher the alphabet sou...
View articleNews of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...
View articleBrand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: ...
View articleKitchenware retailer Joseph Joseph has just launched a new version of its website. It looks great, but what’s behind the redesign? I’ve be...
View articleIt’s that exciting (and busy) time of the year again for fashion brands, with London Fashion Week coming up this weekend. While the fashion ind...
View articleA hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code fo...
View articleToday sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends 2016 report...
View articleAsk a marketer what makes a great digital experience, and odds are good that interactivity will top their list. A digital ad that’s interactive ...
View articleContent marketing done well should always incorporate an effective email marketing strategy. When it comes to building engagement with your target aud...
View articleBack in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be presiden...
View articleIn the last few years, retailers all over the world have been experiencing major increases in their mobile commerce sales. However, despite th...
View articleAs site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience for these users. In t...
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