The potential value of social media for B2B marketers is clear. But not all B2B brands use social media well and can struggle to emulate the success o...
View articleDorsey has already made some improvements to the service whilst serving as interim CEO - including extending the 140 character count of direct messagi...
View articleThere’s no denying that big data is a key component to the success of real-time advertising. At Quantcast’s second annual summit, Supernova, the world...
View articleShoppers in Europe are becoming more comfortable with ecommerce, and many are now buying from other countries, says new data. Read More...
View articleData is the marketing buzzword of the decade, but very little of it is actually utilized. So how can marketers make the most of the data their organiz...
View articleAsian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emer...
View articleMobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Bran...
View articleAd blockers, ad fraud, and clients becoming content creators are contributing threats to the digital publishing industry, says the latest report by th...
View articleWhat does this digital marketing industry need to know this week? Peeple - the app that asks users to rate friends - is here, consumer trust in tradit...
View articleThe most recent research conducted by ClickZ UK, sponsored by Deltek, has revealed that more than half of creative agency leaders agree that the scope...
View articleAn Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now...
View articleIndustry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but m...
View articleThough a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...
View articleSwedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the ...
View articleUnderstanding your consumers' demographics and traits are important when planning your mobile content framework. Read More...
View articleUsing video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platfo...
View articleThe IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize ...
View articleAd-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to t...
View articleCarolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...
View articleWere you or your colleagues the marketing geniuses behind this year’s best financial technology campaign? Then we want to hear from you! Read More...
View articleThe holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these ...
View articleHere is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...
View articleThe concept of a job for life is long gone, but new research has revealed that high employee turnover is hurting creative agencies. Read More...
View articleWhat’s the world of digital marketing been up to this week? Brands were quick to jump on the back of #PigGate and we've compiled a list of the best r...
View articleThe value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...
View articleHere's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportun...
View articleAdvances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...
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