With so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Re...
View articleThis week’s unmasked marketer is Jonathan Milne, General Manager, EMEA & APAC from Celtra. Milne doesn't care much for the afterlife, but lives fo...
View articleRecently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create l...
View articleWith more than 2m mobile apps on iOS and Android, competition for users is tougher than ever. How can you ensure that your mobile app is a success? Re...
View articleYouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Read More...
View articleRetargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...
View articleNow that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Read More...
View articleYouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. Read More...
View articleA joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...
View articleIn honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly...
View articleMusic streaming service Grooveshark has shut down after major copyright infringement lawsuits. The company released a statement apologising for stream...
View articleAfter a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to oth...
View articleAt NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction...
View articleWith Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed. Read More...
View articleThe online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is inv...
View articleAt NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics pla...
View articleHappy customers can equal a serious boost to marketing ROI – if your brand can harness their social advocacy. Here’s how the big brands do it. Read M...
View articleBesides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to. Read More...
View articleThe key to getting the most out of your mobile dollars is in cross-device targeting and attribution. Read More...
View articleFancy working among the fantastic team behind the scenes at .rising? Of course you do. If you're an experienced marketer with a background in B2B audi...
View articleResearch by Econsultancy and CACI shows that successful companies build their customer experience using multiple platforms. But with the technology ma...
View articleEven though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. Read M...
View articleGoogle's "Project Fi" is a new network built on top of Sprint and T-Mobile's networks, initially available for invited US Nexus 6 owners. Read More...
View articleCan these five simple steps save your marketing emails from the spam folder? Read More...
View articleFacebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not the...
View articleIn his latest leaders piece, Max Pepe explores the changing terrain of mobile media buying, explaining how to implement a risk-free media buying stra...
View articleNot even a year after Facebook made its algorithm more video-friendly, the social media giant has 4 billion daily views, posing the biggest threat to ...
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