Shopping app The Edit is bringing a swipe-style interface to fashion lovers in a bid to merge the fashion-centric, mobile-savvy consumer with the onli...
View articleCars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...
View articleA 2013 report from O2 estimates that 745,000 additional workers with digital skills will be needed in the UK economy by 2017. Can this innovative appr...
View articleVideo spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...
View articleMarketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capit...
View articleThe tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Read M...
View articleIn part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. Read...
View articleNeed a better return from Google Shopping? Google partner Push reveals the 10 secrets agencies use to get results. Read More...
View articleIn 2016, ESA will launch a rocket into space with a Belgian CubeSat on board. The mini-satellite will serve as an advertising billboard, operated by C...
View articleDoes the language marketers use have an effect on how successful our digital campaigns are? If we change the words we use, could we stack the deck in ...
View articleMobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Read More...
View articleHow can your team be more Oreo’s ‘Dunk in the Dark’ and less Paddy Power’s ‘Prove you’re Not Prejudiced’? Five principles from a surprising discipline...
View articleThe automotive industry is extremely well positioned to engage consumers through mobile video advertising. Read More...
View articleApple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already fo...
View articleIn the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing tr...
View articleLast week's Mobile World Congress underscored just how interconnected our digital world is becoming. What does this mean for the future of marketing a...
View articleIs passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Read More...
View articleCharlie Wang looks at the private market programmatic model in China's unique ad-tech space. Read More...
View articleA recent panel discussion joined marketers from Kellogg's, the Mobile Marketing Association, and Dropbox to discuss the limitations brands face when s...
View articleNo matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Read More...
View articleAt the Mobile World Congress, Diageo unveiled the first smart bottle: a Johnnie Walker Blue Label that can use NFC to send targeted ads to smartphones...
View articleAt this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...
View articleMore and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Read More...
View articleThis column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Read More...
View articleGo tech industry! According to Glassdoor's annual Highest Rated Companies for Internships Report, which crowned Facebook its winner, 12 out of the top...
View articleSome 65% of marketers said they consider the lack of financial transparency a major barrier to increased investment in programmatic, according to new ...
View articleSince relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, ...
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