Direct marketer MySoftware Co. said it will acquireMarketHome Inc., an e-mail campaignmanagement company in a $15 million all-stock transaction. Read ...
View articleSIMS Communications Inc. retained Interactive Business Channel (IBC) toassist the company in its corporate promotion to investors. Spending was notdis...
View articleOpt-in e-mail marketing firm NetCreations Inc. launched a newaffiliate program for its PostMasterDirect.com network. Read More...
View articleiHarvest Corp. launched iHarvest One, a free ad-backedbrowsing companion that helps users with the Web information managementprocess. Read More...
View articleNetGravity Inc. named Howard W.Smith,chief executive of Standard & Poor's Compustat, to its board of directors. Read More...
View articleFortuneCity.com, a provider ofinternational native languageonline communities, named Marty Chavkin as vice president of marketing. Hewas previously vi...
View articleAbout.com Inc. named Alan Wragg as presidentof About.com International and Jon Spaet as president of advertising sales. Read More...
View articletoysrus.com named Leo Burnett Co. and Starcom, theindependent media services arm of the Chicago-based advertising agency, asits agencies of record. Re...
View articleAdauction.com named Leo J. HinderyJr.,president and chief executive of AT&T Broadband and Internet Services, to itsboard of directors. Read More...
View article24/7 Media Inc. said that over the pasttwo months it has booked $13 million in direct marketing packages for its24/7 new Direct service, which the com...
View articleThe most clicked-on ad banner for the week ending June 27 was an ad for MicroWarehouse that had a 15.6 percentclickrate, according to Web measurement ...
View articleThe development and adoption of Internet appliances will explode during the next 12 months, according to the report "Internet Appliances and Universal...
View articleIndustry trades and Internet marketing mailing lists continue to provide blow-by-blow updates on the domain registrar saga. Domain names remain a rele...
View articleAdForce Inc., a provider of centralized,outsourced ad management and delivery services signed an agreement that makesit the primary ad-serving company...
View articleU.S. advertising spending is growing faster than expected this year andshould accelerate next year as the elections, the Olympics and the millenniumbo...
View articleMessageMedia Inc., a provider ofe-mail-based customer relationship and direct marketing services, signed adeal with Yahoo! Inc. to deliver personalize...
View articleKen Margolis Associates' Premium Network, a group ofhigh-visibility Web sites, said it is launching the Premium Wrestling Network. Read More...
View articleFlycast Communications Corp. said it hassigned 1000th Web site to its flagship offering, the Flycast Network. Read More...
View articleYahoo! Inc. and The Procter & Gamble Company expanded theirmarketing relationship to "develop innovative marketing programs designed toreach consumers...
View articleShop till you drop? No way. Say good-bye to long lines, congested parking lots and the turmoil of tugging your tikes from store to store. Instead, jus...
View articlePeopleWeb Communications Inc. a providerof free online services and Internet interaction tools, signed newadvertisers including CoolSavings, FLIRT.com...
View articleTom normally uses this space to try to answer questions about online advertising media buying issues. However, he's been known to use this forum to as...
View articleCNET Inc. launched a $100 million multi-mediaadvertising campaign to brand itself as "The Source for Computer andTechnology." Read More...
View articleModacad Inc., creator of styleclick.com, a fashion and stylerelated e-commerce site, signed a two-year interactive marketing agreementwith America Onl...
View articleWebSideStory, a provider of Internettracking and traffic analysis, received a $30 million investment from Summit Partners and TA Associates, which are...
View articleAndromedia, Inc., a supplier ofe-marketing software, delivered PersonalARIA, a customizable user interfacefor real-time Web site activity reporting an...
View articlePersonal finance site Quicken.com launched its first ad campaigntargeting advertisers and marketers in both financial as well asnon-financial industri...
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