All American Food Group Plans Campaign on Flycast
Media

All American Food Group Plans Campaign on Flycast

27y Beth Cox

All American Food Group Plans Campaign on Flycast

South Plainfield, NJ-based All American Food Group Inc. said it has completedarrangements for several new products to be included on its planned thego...

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Pay-Per-Click Firm Launches PennyWeb 3.0
Media

Pay-Per-Click Firm Launches PennyWeb 3.0

27y Beth Cox

Pay-Per-Click Firm Launches PennyWeb 3.0

Los Angeles-based pay-per-click company PennyWeb delivered PennyWeb 3.0, updated todeliver real-time reports. Read More...

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iAtlas to Integrate 500,000 Sites into Switchboard Yellow Pages
Media

iAtlas to Integrate 500,000 Sites into Switchboard Yellow Pages

27y Beth Cox

iAtlas to Integrate 500,000 Sites into Switchboard...

Laurel, MD-based iAtlas Corp., adeveloper of technologieswith the ability to find, refine and verify Internet business information,signed an agreement...

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Road Runner Selects DoubleClick's DART
Media

Road Runner Selects DoubleClick's DART

27y Beth Cox

Road Runner Selects DoubleClick's DART

Cable Internet provider Road Runner Tuesday named DoubleClick Inc. its ad serving solutions provider. Read More...

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Media Metrix Chronicles "History" of the Internet
Media

Media Metrix Chronicles "History" of the Internet

27y Beth Cox

Media Metrix Chronicles "History" of the Internet

To mark its third anniversary as a digital media measurement firm,Media Metrix said it is issuing a seriesof data summaries to highlight the depth and...

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Study Finds 340% Click Rate Boost With Rich Media
Media

Study Finds 340% Click Rate Boost With Rich Media

27y Beth Cox

Study Finds 340% Click Rate Boost With Rich Media

Wired Digital, in conjunction with independent research firm Millward Brown Interactive, said anew study shows that rich media advertising significant...

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24/7 Media Europe Beefs Up Operations in France
Media

24/7 Media Europe Beefs Up Operations in France

27y Beth Cox

24/7 Media Europe Beefs Up Operations in France

24/7 Media Europe said it has expanded its operations in France under the newdirectorship of Pascal Gayat, former sales director at 24/7 Media France....

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iMALL Launches Nationwide Campaign
Media

iMALL Launches Nationwide Campaign

27y Beth Cox

iMALL Launches Nationwide Campaign

Santa Monica, CA-based iMALL Inc., creator of the product-basedsearch engine, Stuff.com, began an advertising campaignSunday in "The Net's Best," a fu...

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theglobe.com Sponsors Snowboard Competition
Media

theglobe.com Sponsors Snowboard Competition

27y Beth Cox

theglobe.com Sponsors Snowboard Competition

New York City-based community site operation theglobe.com signed on as the exclusiveInternet sponsor of the Fourth Annual Red Bull Xtreme Snowboarding...

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Gateway Learning Signs Ad Pact With AOL
Media

Gateway Learning Signs Ad Pact With AOL

27y Beth Cox

Gateway Learning Signs Ad Pact With AOL

Gateway Learning Corp. of San Francisco, which markets the Hooked-on-Phonicsreading program, signed a multi-year, multi-million dollar ad agreement wi...

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Should Sales Managers Sell?
Media

Should Sales Managers Sell?

27y Janet Ryan

Should Sales Managers Sell?

What's the ideal role for an advertising sales manager? Should the sales manager have personal territory and revenue goals? And what's a sales manager...

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CondéNet Names Marketing Director
Media

CondéNet Names Marketing Director

27y Beth Cox

CondéNet Names Marketing Director

CondéNet, an affiliate of Advance Publications, owner of Conde NastPublications Inc., named Hilary S. Peck as marketing director of CondeNet. Read Mor...

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Media Metrix Names Senior VP for Marketing, Business Development
Media

Media Metrix Names Senior VP for Marketing, Business Development

27y Beth Cox

Media Metrix Names Senior VP for Marketing, Busine...

New York City-based Web measurement firm Media Metrix named Jim D'Arcangelo assenior vice president, marketing and business development. Read More...

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Japan's 1998 Internet Ad Spending Tops 11 Billion Yen
Media

Japan's 1998 Internet Ad Spending Tops 11 Billion Yen

27y William Auckerman

Japan's 1998 Internet Ad Spending Tops 11 Billion ...

Japan's domestic Internet advertising market grewby 89 percent in 1998, according to a survey by the nation's topadvertising agency Dentsu Inc. Read M...

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General Magic Begins Web Campaign
Media

General Magic Begins Web Campaign

27y Beth Cox

General Magic Begins Web Campaign

Sunnyvale, CA-based General MagicInc. has begunadvertising its Portico virtualassistant service in a Web banner campaign. Read More...

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ImaginOn Taps Holland Advertising for WebZinger Campaign
Media

ImaginOn Taps Holland Advertising for WebZinger Campaign

27y Beth Cox

ImaginOn Taps Holland Advertising for WebZinger Ca...

San Carlos, CA-based ImaginOn namedNew York-based HollandAdvertising as agency of record to create an integrated print and broadcastconsumer campaign ...

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New Interactive Agency Opens in Atlanta
Media

New Interactive Agency Opens in Atlanta

27y Beth Cox

New Interactive Agency Opens in Atlanta

A new interactive agency called Atomic Fusion Inc. officially openedits doors in Atlanta to provide strategic brand development services. Read More...

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Why Bad Web Sites Happen To Good CEOs
Media

Why Bad Web Sites Happen To Good CEOs

27y Michael Fischler

Why Bad Web Sites Happen To Good CEOs

Are CEOs satisfied with their web sites? Usually, they're not. But some top guns are downright thrilled...and here's why. Read More...

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SOLD! Auction Site Launches TV Campaign
Media

SOLD! Auction Site Launches TV Campaign

27y Beth Cox

SOLD! Auction Site Launches TV Campaign

The National Auction Co. LLC in Baltimore launched a television advertisingcampaign designed to reach new and larger audiences for SOLD!, thecompany's...

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drugstore.com to Sponsor Excite Portions of Netscape Netcenter
Media

drugstore.com to Sponsor Excite Portions of Netscape Netcenter

27y Beth Cox

drugstore.com to Sponsor Excite Portions of Netsca...

Redmond, WA-based drugstore.com inc., a new online retailerof health, beauty and wellness products, signed a sponsorship agreement withExcite Inc. tha...

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MBNA America Bank in $100M Deal With Infoseek
Media

MBNA America Bank in $100M Deal With Infoseek

27y Beth Cox

MBNA America Bank in $100M Deal With Infoseek

MBNA America Bank, the largest independent credit card lender in the world,signed a marketing deal valued at up to $100 million with Infoseek Corp.,op...

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Ten Radio Stations Join NewRadioWorld
Media

Ten Radio Stations Join NewRadioWorld

27y Beth Cox

Ten Radio Stations Join NewRadioWorld

Fujitsu's WorldsAway Products and ServicesGroup, a developer of virtual communities on the Internet, said that 10 majorFM radio stations have joined i...

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Microsoft Launches Customer Care Initiative for Web Advertisers
Media

Microsoft Launches Customer Care Initiative for Web Advertisers

27y Beth Cox

Microsoft Launches Customer Care Initiative for We...

MSN sales and marketing, Microsoft Corp.'s online advertising sales andsupport group for the MSN network, launched a new initiative to strengthencusto...

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USWeb/CKS Finds a New Home
Media

USWeb/CKS Finds a New Home

27y Beth Cox

USWeb/CKS Finds a New Home

Santa Clara, CA-based USWeb/CKS has signed a lease to occupy afour-story building near San Francisco's Multimedia Gulch. Read More...

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Novadigm Brings Internet Ads to the ATM
Media

Novadigm Brings Internet Ads to the ATM

27y Beth Cox

Novadigm Brings Internet Ads to the ATM

Emeryville, CA-based Novadigm Inc. is bringing Internetadvertising to the ATM and already has signed Wells Fargo Bank, People's Bankin Connecticut and...

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Filling the Marketing Void
Media

Filling the Marketing Void

27y Jaffer Ali

Filling the Marketing Void

Jaffer Ali tells a war story in an online advertising battle with limping, maimed banner ads. Read how he ultimately led the charge to the top of the ...

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Amazon.com puts Foote, Cone & Belding on Notice
Media

Amazon.com puts Foote, Cone & Belding on Notice

27y Beth Cox

Amazon.com puts Foote, Cone & Belding on Notice

Internet book retailer Amazon.com is threatening to leaveadvertising agency Foote, Cone and Belding, a unit of True NorthCommunications, if it does no...

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