Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...
View articleSocial media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; th...
View articleOh Amazon, is there anything you won’t do? If you thought the answer to this question was “open a physical retail store and dance on the graves of the...
View articleAs users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instag...
View articleJoin North Plains and Elateral for a complimentary breakfast seminar on Wednesday 2 December, where leading food and beverage brands will share the ma...
View articleThough our profile subjects are typically from brands and agencies, ClickZ recently caught up with Chester Cheetah to discuss his mayoral campaign, hi...
View articleEmail is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solution...
View articleIf the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role...
View articleA new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area? Read More...
View articleBlack Friday has now officially become a thing in the UK. Though previously a US-only phenomenon, last year saw it take off over here. Remember those...
View articleHere is a list of ways you should now be using the Twitter favourite button. Oh wait is it now a like button? Or a heart button? Read on... Read More...
View articleNew York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...
View articleIn a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...
View articleHere's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...
View articleThis is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...
View articleMarketers have all kinds of tools at their fingertips, but email marketing remains one of the most powerful. Here we unpick how to write and send a gr...
View articleStubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October...
View articleThough creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Read Mo...
View articleThe evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...
View articleWebinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation t...
View articleAd blockers are on the rise and, while I have sympathies for some publishers, others provide such an awful, intrusive experience for the user that it'...
View articleFacebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Read More...
View articleWith $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital...
View articleClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipot...
View articleHow can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...
View articleSince platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...
View articleMost advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily n...
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