DoubleClick upgrades ad servers; SAP and the Washington Post team. Read More...
View articleThe open rate has become a near-useless metric. Move beyond it. Read More...
View articleMaven Networks found most broadband users would be willing to download a branded interactive video channel to their desktop. Read More...
View articleA resurgence in the growth of non-cash purchases under $5. Read More...
View articleBidding and management changes at Overture. It’s simpler, but is it better? Read More...
View articleFormer Orbitz, Travelocity and Expedia executives envision advanced personalization features that have never existed before. Read More...
View articleUPDATE: Synfonic debuts SMS-based directory service; Big leap predicted for mobile data; Contest boosts Yahoo! mobile offerings; SMS sweepstakes on iT...
View articleTargeted, personal advertising -- without compromising user data. Read More...
View articleResearch from comScore examines the impact of broadband, tenure and search use on consumer behavior. Read More...
View articlePeople surf channels and Web sites simultaneously. Why don't advertisers? Read More...
View articleThe Weather Channel Interactive tries to challenge WeatherBug in desktop arena; Real Magnet joins bonded sender program; Travel Alberta International ...
View articleZenithOptimedia predicts Internet ad expenditure growth will outpace other media worldwide. Read More...
View articleUncover a wealth of information you can use to make your site a lean, mean persuasion machine. Read More...
View articleDo you use e-mail effectively in your lead-generation or sales program? Ask these 10 questions for the answer. Read More...
View articleThe search giant invites texters to GOOGL on their mobile phones. Read More...
View articleAdvergaming gets serious: in-game ad networks. Read More
View articleStudy finds 18-24 year olds more likely to choose wirelessover VoIP. Read More...
View articleUPDATE: The Viral + Buzz Marketing Association defines its mission and guiding principles. Read More...
View articleGoogle opens up Print; USAToday.com gets video; and PR Newswire offers SEO. Read More...
View articleAfter only two months in testing, Yahoo has pushed its local search out of beta and is giving it prominent exposure on the Yahoo home page. Read More...
View articleUPDATE: Snap.com uses advertisers’ conversion rates as a big factor when ranking search results. Read More...
View articleGet on your audiences’ radar with a thought-leadership campaign. Read More...
View articleAvenue A/Razorfish names Magun to lead new search division; Blogger creator Evan Williams resigns from Google; Dow Jones & Company names an executive ...
View articleCourt to rehear e-mail privacy case; Belo launches self-service tool for local advertisers. Read More...
View articleIf the IAB and OPA won't set behavioral marketing standards, perhaps it's time for a behavioral marketing trade group. Read More...
View articleThe company will start with print ads and unveil a new logo. Read More...
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