Ubiquitous Broadband Nears
Media

Ubiquitous Broadband Nears

22y Kevin Newcomb

Ubiquitous Broadband Nears

The FCC cleared the way for broadband over power lines, but even without it, broadband penetration is growing. The phenomenon has major implications f...

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Socially Networked Start-Ups Challenge Big Boys in Local Search
Media

Socially Networked Start-Ups Challenge Big Boys in Local Search

22y Pamela Parker

Socially Networked Start-Ups Challenge Big Boys in...

High profile backers hope to propel grassroots local search players into the big leagues. Read More...

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Execs and Accounts for October 15, 2004
Media

Execs and Accounts for October 15, 2004

22y Pamela Parker

Execs and Accounts for October 15, 2004

Digitas and Modem Media merge; Manticore wins Kroger; WebSideStory gets Wachovia; Moxie gets a new CFO; and Dow Jones redesigns. Read More...

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Online Collections Services Favored By Users
Marketing

Online Collections Services Favored By Users

22y Sean Michael Kerner

Online Collections Services Favored By Users

Most people would prefer an online service to dealing with an agency by phone, but repo men needn't start job-hunting yet. Read More...

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Media and Potatoheads
Marketing

Media and Potatoheads

22y Rebecca Lieb

Media and Potatoheads

New Media means doing things in New Ways. This means you, PR pros. Read More...

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Get Right With AOL, Part 1
Email

Get Right With AOL, Part 1

22y Heidi Anderson

Get Right With AOL, Part 1

Delivering e-mail to AOL subscribers has always been tricky. First of a series of case studies examining how real-life mailers get around the hurdles....

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Evite Expands Social Network
Media

Evite Expands Social Network

22y Kevin Newcomb

Evite Expands Social Network

Evite combines user reviews and editorial from Citysearch to link Evite users to their friends' favorite bars and restaurants. Read More...

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Not My Kind: Customers You Don't Want
Analytics

Not My Kind: Customers You Don't Want

22y Jack Aaronson

Not My Kind: Customers You Don't Want

Beware of creating loyalty programs and incentives that attract the wrong kind of customers. Read More...

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How to Determine the Online Ad Budget
Media

How to Determine the Online Ad Budget

22y Tessa Wegert

How to Determine the Online Ad Budget

How much of your overall budget should you spend online? Some new answers to an old question. Read More...

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Bits & Bytes for October 14, 2004
Media

Bits & Bytes for October 14, 2004

22y Kevin Newcomb

Bits & Bytes for October 14, 2004

Overture tweaks ad features; Google launches British shopping site; PlanetOut has its IPO; RSSAds.com starts rounding up publishers; and Mamma.com add...

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Google Print Opens Wide to Publishers
Search

Google Print Opens Wide to Publishers

22y Danny Sullivan

Google Print Opens Wide to Publishers

Google Print is set for a huge content expansion, which will boost Google’s ad inventory. Read More...

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Lycos Debuts Social Sharing Platform
Media

Lycos Debuts Social Sharing Platform

22y Kevin Newcomb

Lycos Debuts Social Sharing Platform

Lycos Circles focuses on helping users keep in touch with people they know, rather than meet new people. Read More...

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Understanding Seller Woes
Marketing

Understanding Seller Woes

22y David Cohen

Understanding Seller Woes

Agency sympathy for publishers' problems -- and some suggestions for solutions. Read More...

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Revenue Science to Certify Audience Quality
Media

Revenue Science to Certify Audience Quality

22y Kevin Newcomb

Revenue Science to Certify Audience Quality

Updated: Service to provide segment-level audience composition from Nielsen//NetRatings' MegaPanel. Read More...

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Execs & Accounts for October 13, 2004
Media

Execs & Accounts for October 13, 2004

22y Rebecca Lieb

Execs & Accounts for October 13, 2004

Organic appointed Quentin George to head its San Francisco office as VP, managing director; E-mail service provider SKYLIST named Rick Westervelt pres...

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Learning to Behave
Data insights

Learning to Behave

22y Andy Chen

Learning to Behave

Behavioral targeting as a learning tool for marketers. Read More

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TV 2.0: HDTV, Program Guide and DVR Outlook
Audience

TV 2.0: HDTV, Program Guide and DVR Outlook

22y Sean Michael Kerner

TV 2.0: HDTV, Program Guide and DVR Outlook

Next-gen TV technologies still lag, though the future looks promising. Read More...

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Monitoring the Health of Paid Content for Physicians
Media

Monitoring the Health of Paid Content for Physicians

22y Vin Crosbie

Monitoring the Health of Paid Content for Physicia...

The New England Journal of Medicine's hybrid free/paid-access content keeps physicians in the know, and NEJM in the black. Read More...

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Questions for Cloudmark's Karl Jacob
Media

Questions for Cloudmark's Karl Jacob

22y Zachary Rodgers

Questions for Cloudmark's Karl Jacob

What will happen to the Net's powerful anti-spam crusaders when the scourge ends? ClickZ poses the question to Cloudmark's CEO. Read More...

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Higher Paid Search Rank Not Always Better, Study Says
Media

Higher Paid Search Rank Not Always Better, Study Says

22y Kevin Newcomb

Higher Paid Search Rank Not Always Better, Study S...

Research by Atlas DMT finds that, in some cases, lower-ranked keywords had higher conversion rates. Read More...

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Yahoo! Profits Soar from Ads, Google Stake
Media

Yahoo! Profits Soar from Ads, Google Stake

22y Kevin Newcomb

Yahoo! Profits Soar from Ads, Google Stake

While the company saw very substantial growth from advertising, more than half of the quarter's income came from the sale of stock the company held in...

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Bits & Bytes for October 12, 2004
Media

Bits & Bytes for October 12, 2004

22y Pamela Parker

Bits & Bytes for October 12, 2004

AOL, MSN Debut Music Offerings; Reuters Launches Interactive TV via Internet; Intermix to Acquire Focalex Read More...

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Online Creative Innovation: Repurposing TV Spots?
Media

Online Creative Innovation: Repurposing TV Spots?

22y James Hering

Online Creative Innovation: Repurposing TV Spots?

Repurposing TV spots for online is tempting -- but is it a creative cop-out? Read More...

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Get Flash Sites Ranked in Search Engines
Search

Get Flash Sites Ranked in Search Engines

22y Shari Thurow

Get Flash Sites Ranked in Search Engines

If a site absolutely, positively must contain Flash, there are ways to get it indexed by the search engines. Warning: Proceed with extreme caution. Re...

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Campaign Monitor
Email

Campaign Monitor

22y Team ClickZ

Campaign Monitor

Campaign Monitor is an e-mail marketing tool built specifically for Web design agencies. Read More...

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Study: Mostly National Advertisers Will Buy Local Ads
Media

Study: Mostly National Advertisers Will Buy Local Ads

22y Kevin Newcomb

Study: Mostly National Advertisers Will Buy Local ...

While online media companies gear up to attract local advertisers, national chains will be the ones snapping up most of the inventory. Read More...

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SMS Advertising: Engage the Consumer
Marketing

SMS Advertising: Engage the Consumer

22y Jeremy Lockhorn

SMS Advertising: Engage the Consumer

Leverage SMS campaigns to get consumers talking about, and interacting with, your brand. Read More...

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