Execs & Accounts for October 27, 2004
Media

Execs & Accounts for October 27, 2004

22y Pamela Parker

Execs & Accounts for October 27, 2004

Weblogs Inc. hires in sales and editorial; Viewpoint names a board member; Knight Ridder Digital picks a rich media technology; and White Horse opens ...

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Shopping.com Jumps In IPO Trading
Media

Shopping.com Jumps In IPO Trading

22y Pamela Parker

Shopping.com Jumps In IPO Trading

SHOP gets a bump from investors on first trading day. Read More...

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Managing the Frequency Curve
Media

Managing the Frequency Curve

22y James Hering

Managing the Frequency Curve

How many times should users be exposed to an ad? Read More

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DoubleClick Motif Does Video, Gets AOL Support
Media

DoubleClick Motif Does Video, Gets AOL Support

22y Pamela Parker

DoubleClick Motif Does Video, Gets AOL Support

The rich media tool gets hip to video, and now has acceptance from two of three key portals. Read More...

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Balance SEO With Brand Clarity
Marketing

Balance SEO With Brand Clarity

22y Martin Lindstrom

Balance SEO With Brand Clarity

Top search rankings are tempting, but optimizing for search can blur a brand. Some help to keep the brand clear to consumers and visible to search eng...

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Eyeblaster Improves Rich Media Platform
Media

Eyeblaster Improves Rich Media Platform

22y Kevin Newcomb

Eyeblaster Improves Rich Media Platform

New enhancements add behavioral tools, improved streaming video, and a new banner format. Read More...

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Bits & Bytes for October 26, 2004
Media

Bits & Bytes for October 26, 2004

22y rumo

Bits & Bytes for October 26, 2004

WSJ holds 'open house;' the New York Times Company outsources behavioral targeting; Yahoo! gains search distribution; and the new 'Star Wars' trailer ...

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Monster.com Teams With MLB
Media

Monster.com Teams With MLB

22y Kevin Newcomb

Monster.com Teams With MLB

Monster gets recruiting job, heavy promotion on MLB.com. Read More...

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An Automated E-Mail Strategy?
Email

An Automated E-Mail Strategy?

22y Jeanne Jennings

An Automated E-Mail Strategy?

Should you completely automate your e-mail marketing strategy? Read More...

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What to Look for in an SEO Firm
Search

What to Look for in an SEO Firm

22y Shari Thurow

What to Look for in an SEO Firm

Looking to hire an SEO firm? First, review these characteristics. Read More...

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Execs & Accounts for October 25, 2004
Media

Execs & Accounts for October 25, 2004

22y Pamela Parker

Execs & Accounts for October 25, 2004

ValueClick forms DM group; Dex Media makes moves; and 180solutions names executives. Read More...

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How Publishers Can Leverage the Upturn
Marketing

How Publishers Can Leverage the Upturn

22y Julian Smith

How Publishers Can Leverage the Upturn

Emerging ad technologies help broaden online revenue potential. Read More...

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U.S Adults Search for Info On Colleagues and Employees
Marketing

U.S Adults Search for Info On Colleagues and Employees

22y Sean Michael Kerner

U.S Adults Search for Info On Colleagues and Emplo...

Curiosity fuels desire to learn more about clients and the person at the next desk. Read More...

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Media's Believe-It-or-Not Future
Marketing

Media's Believe-It-or-Not Future

22y Eric Picard

Media's Believe-It-or-Not Future

We consume traditional media primarily in a linear fashion. In the future, we'll consume media any way we like. Read More...

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Disney Expands Wireless Content Business
Media

Disney Expands Wireless Content Business

22y Kevin Newcomb

Disney Expands Wireless Content Business

Starwave Mobile will use Disney's established content and operations teams and global distribution relationships to publish third-party mobile content...

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Amazon Adds User-Generated Photos
Media

Amazon Adds User-Generated Photos

22y Kevin Newcomb

Amazon Adds User-Generated Photos

UPDATE: Customers can now add product-related photos in their reviews on certain categories on Amazon's site. Read More...

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United Online Acquires Classmates
Media

United Online Acquires Classmates

22y Pamela Parker

United Online Acquires Classmates

The ISP works to grow beyond the highly-competitive Internet access business, and brings aboard a bigger audience to attract advertisers. Read More...

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Quigo Grows Ad Network
Media

Quigo Grows Ad Network

22y Kevin Newcomb

Quigo Grows Ad Network

Quigo adds vertically-focused sites to its content-targeted ad network, initiates a sports vertical. Read More...

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Supporters Try to Revive Sender ID with New Version
Media

Supporters Try to Revive Sender ID with New Version

22y Pamela Parker

Supporters Try to Revive Sender ID with New Versio...

UPDATE: Microsoft and AOL band together in pushing a new revision to the controversial e-mail authentication protocol. Read More...

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Local Search and Yellow Pages: Not Just for Mom-and-Pops
Paid Search

Local Search and Yellow Pages: Not Just for Mom-and-Pops

22y Kevin Lee

Local Search and Yellow Pages: Not Just for Mom-an...

Even national marketers can benefit from searchers seeking local solutions. How to get started in local search. Read More...

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UK Search Marketers Form SEMPO Alternative
Media

UK Search Marketers Form SEMPO Alternative

22y Kevin Newcomb

UK Search Marketers Form SEMPO Alternative

Ten UK members broke from SEMPO to form Search Marketing Association UK. Read More...

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Must-See Marketing
Marketing

Must-See Marketing

22y Pamela Parker

Must-See Marketing

How Amazon's perfecting 'pull' marketing. Read More

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TV, Broadband Converge
Media

TV, Broadband Converge

22y Kevin Newcomb

TV, Broadband Converge

DAVETV's DRM-friendly P2P content network and AOL's Movielink alliance bring Internet content to television. Read More...

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Execs & Accounts for October 22, 2004
Media

Execs & Accounts for October 22, 2004

22y Pamela Parker

Execs & Accounts for October 22, 2004

Red Sox branded browsers are on the way; imc2 gives Crest unified presence; Falk gets Sony Pictures Digital; and AlmondNet signs INTENT MediaWorks. Re...

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Yahoo! Adds to E-mail, RSS Assets
Media

Yahoo! Adds to E-mail, RSS Assets

22y Kevin Newcomb

Yahoo! Adds to E-mail, RSS Assets

UPDATED: Acquisition of Bloomba maker adds assets as Yahoo! continues developing its answer to Gmail. Read More...

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Jumping B2B Hurdles: Lead Generation and Complex Sales
Analytics

Jumping B2B Hurdles: Lead Generation and Complex Sales

22y Bryan Eisenberg

Jumping B2B Hurdles: Lead Generation and Complex S...

Untangle complex online B2B sales and lead-generation processes. Read More...

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Media Mixed
Media

Media Mixed

22y Tessa Wegert

Media Mixed

Controversial content isn't the only content that should be a red flag for media buyers. Read More...

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