Execs and Accounts for October 15, 2004

Digitas and Modem Media have consummated their merger. Modem Media will retain its name and operate as a wholly-owned subsidiary of holding company Digitas Inc., as will agency Digitas LLC. Starting with Monday morning’s stock market opening, the combined company will trade under the Nasdaq ticker symbol “DTAS”.

Manticore Technology has snared Kroger as a client of its online marketing optimization software. The Kroger Company is using Manticore’s Virtual Traffic Master 4.0 to manage 12 of its Web properties, including Kroger.com, Ralphs.com and KingSoopers.com.

Web analytics firm WebSideStory has won business from Wachovia Corporation, which will use the technology company’s HBX service. Financial services player Wachovia will use the service to streamline navigation and improve usability, in an effort to drive more applications for its investment products. The company will also use HBX to measure hundreds of online marketing campaigns.

Digital ad agency Moxie Interactive has named Chris Adair president and chief financial officer. In this role, Adair will manage the company day to day while CEO Kris Zagoria concentrates on servicing clients.

Adair was most recently senior vice president of investments of Citigroup Global Markets. He’s also served stints as vice president at both Mellon Financial and Wachovia.

Business and financial news publisher Dow Jones & Co. has re-launched its corporate Web site at dowjones.com, in an effort to make it more journalist-friendly.

The company made it easier to search press releases, provided access to fact sheets on products and executive speeches. Journalists may also subscribe to email news alerts to receive press releases on events and presentations, quarterly earnings reports and SEC filings.