Maintaining Credibility
Marketing

Maintaining Credibility

22y David Cohen

Maintaining Credibility

Interactive marketing fits all client needs, right? Or not so right? Read More...

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Digital Radio Pumps Up The Shipment Volume
Audience

Digital Radio Pumps Up The Shipment Volume

22y Robyn Greenspan

Digital Radio Pumps Up The Shipment Volume

Propelled by premium content offerings and data services, the worldwide digital radio market is poised for strong growth. Read More...

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Interactive Companies Play the Name Game
Media

Interactive Companies Play the Name Game

22y Janis Mara

Interactive Companies Play the Name Game

Why change your company's name? Some in the interactive marketing space share their reasoning. Read More...

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Eurekster, We Have Found It
Media

Eurekster, We Have Found It

22y Janis Mara

Eurekster, We Have Found It

New personalized search engine ranks search results according to popularity within social networks. Read More...

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LookSmart CEO Out
Media

LookSmart CEO Out

22y Zachary Rodgers

LookSmart CEO Out

Kellerman departs after a year in which the search player's fortunes declined in inverse proportion to the search industry's growth. Read More...

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Execs & Accounts for January 21, 2004
Media

Execs & Accounts for January 21, 2004

22y Zachary Rodgers

Execs & Accounts for January 21, 2004

BURST! Media steals two clients from DoubleClick; Digital Impact adds a director of ISP relations; advertisers sign on to new ad-supported broadband v...

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"Super Searchers on Madison Avenue"
Search

"Super Searchers on Madison Avenue"

22y Chris Sherman

"Super Searchers on Madison Avenue"

How to search like a Madison Avenue pro. Read More

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The New Frontier of Contextual Keyword Targeting
Media

The New Frontier of Contextual Keyword Targeting

22y James Hering

The New Frontier of Contextual Keyword Targeting

A media model with potential for marketers and a tremendous payoff for publishers. Read More...

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Execs & Accounts for January 20, 2004
Media

Execs & Accounts for January 20, 2004

22y Zachary Rodgers

Execs & Accounts for January 20, 2004

Interactive ad veteran Gurbaksh Chahal launches a new ad technology firm; POPstick opens three domestic sales offices and a European base of operation...

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Unicast Goes Full-Screen with Video Ads
Media

Unicast Goes Full-Screen with Video Ads

22y Zachary Rodgers

Unicast Goes Full-Screen with Video Ads

Developed for Microsoft's Windows Media platform, the new unit aims to bring TV-quality video to online ads. Read More...

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China Driving Chip Growth in 2004
Audience

China Driving Chip Growth in 2004

22y Tessa Wegert

China Driving Chip Growth in 2004

Analysts predict double-digit sales of semiconductors next year, thanks in part to high consumer demand for mobile phones and PCs. Read More...

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Overture, Wanadoo to Keep Doin' the Do
Media

Overture, Wanadoo to Keep Doin' the Do

22y Janis Mara

Overture, Wanadoo to Keep Doin' the Do

European ISP Wanadoo has re-upped and expanded its paid search agreement with Overture. Read More...

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Yahoo! Lab to Cook Up New Search Tech
Media

Yahoo! Lab to Cook Up New Search Tech

22y Janis Mara

Yahoo! Lab to Cook Up New Search Tech

Yahoo!'s new research group will help the Internet giant fight for search superiority. Read More...

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Site-Specific SEM
Marketing

Site-Specific SEM

22y Pamela Parker

Site-Specific SEM

You can’t buy just AOL or just Google now. But what if you could? Read More...

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Maximizing SEM Revenue in the New Year, Part 2
Paid Search

Maximizing SEM Revenue in the New Year, Part 2

22y Kevin Lee

Maximizing SEM Revenue in the New Year, Part 2

Allocate a search budget for maximum ROI -- a how-to guide. Read More...

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Are You Designing for Usability or Sales?, Part 2
Analytics

Are You Designing for Usability or Sales?, Part 2

22y Bryan Eisenberg

Are You Designing for Usability or Sales?, Part 2

Usability's important, but it's not essential to a commercial Web site's success. Part 2 in a series. Read More...

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eBay, Washington Mutual Auction CDs
Media

eBay, Washington Mutual Auction CDs

22y Janis Mara

eBay, Washington Mutual Auction CDs

Shoppers can bid on certificates of deposit on a special eBay site. Read More...

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Execs & Accounts for January 16, 2004
Media

Execs & Accounts for January 16, 2004

22y Zachary Rodgers

Execs & Accounts for January 16, 2004

Eyeblaster hires a creative director; Gail McGovern joins Digitas board; Blue Sky Factory to provide pro bono e-mail management to Ad Council. Read Mo...

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Priceline.com Trumpets its Shift in Strategy, Offerings
Media

Priceline.com Trumpets its Shift in Strategy, Offerings

22y Janis Mara

Priceline.com Trumpets its Shift in Strategy, Offe...

Priceline.com plays catch-up by offering choices for flights, times and airlines, supporting the change with a TV and online ad effort. Read More...

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AOL Sales Staff Meeting Tapes Reveal Internal Turmoil
Media

AOL Sales Staff Meeting Tapes Reveal Internal Turmoil

22y Rebecca Lieb

AOL Sales Staff Meeting Tapes Reveal Internal Turm...

Audiotapes of recently departed ad sales head's meetings shed light on division's problems. Read More...

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AOL Mulls Options in Playboy Case
Media

AOL Mulls Options in Playboy Case

22y Shane Atchison

AOL Mulls Options in Playboy Case

The ISP has three choices after an appeals court rules that an ad-related trademark case against its Netscape subsidiary can proceed. Read More...

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Where's the Buy?
Media

Where's the Buy?

22y Tessa Wegert

Where's the Buy?

McDonald's backslides in its role as a marketing mentor. Read More

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Small Fish, Big Name, Right Price
Email

Small Fish, Big Name, Right Price

22y Fredrick Marckini

Small Fish, Big Name, Right Price

Barracuda Networks has been making waves with its simple, affordable anti-spam appliances. Read More...

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Women, Comparison Shopping Help Boost E-commerce Holiday Revenues
Audience

Women, Comparison Shopping Help Boost E-commerce Holiday Revenues

22y ClickZ Stats Staff

Women, Comparison Shopping Help Boost E-commerce H...

Early stats from the 2003 holiday shopping season are beginning to trickle in, and at first glance it looks as if it was a resounding success for the ...

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Big Distribution Win for Espotting
Media

Big Distribution Win for Espotting

22y Zachary Rodgers

Big Distribution Win for Espotting

The U.K. paid listings provider adds Emap to its distribution network for contextual and search ads. Read More...

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Salon, Rolling Stone Publisher in Financial, Editorial Pact
Media

Salon, Rolling Stone Publisher in Financial, Editorial Pact

22y Pamela Parker

Salon, Rolling Stone Publisher in Financial, Edito...

Two will collaborate on presidential election coverage. Read More...

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Four for '04
Email

Four for '04

22y Al DiGuido

Four for '04

Your top four e-mail marketing priorities for the new year (and new legal climate). Read More...

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