While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...
View articleIn Panama City, it's not residents complaining about potholes, its the potholes themselves. How? Local agency P4 Oglivy & Mather placed special de...
View articleFacebook has found itself under strong criticism from the NSPCC, after hosting a “disturbing” video on its site. Read More...
View articleWhen companies like Apple and Amazon experience outrageous success and reshape an industry, it's often because of the visionary leadership of those pe...
View articleMarketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe...
View articleNew opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...
View articleGoogle and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Rea...
View articleIt's official, the public has crowned YouTube's best ad from the past decade. Check out the top five, in reverse order (for dramatic effect). Read Mor...
View articleBecause consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...
View articleFollowing a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens whe...
View articleChina's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...
View articleYouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Read ...
View articleYahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Read More...
View articleCaitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former...
View articleClever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of...
View articleProspecting for customers isn’t a new concept, but what are the measures of success? Read More...
View articleMarketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than th...
View articleRelationships with customers is now worth twice as much as your measured brand value, as brand value has fallen by almost half in the past decade whil...
View articleInstagram will roll out “direct response” ads, which allow users to sign up for, buy or install something. Furthermore, advertisers will have access t...
View articleEmployees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say -...
View articleSmirnoff is celebrating the flamboyant "voguing" subculture born from the LGBT community as part of its £4.5m "We're Open" brand campaign. Read More...
View articleThere are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Read...
View articlePinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Read More...
View articleIn the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its ...
View articleBrands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...
View articleOld Navy has launched ‘emoodji’, a new emoji-based campaign with its own website that registers your most used emoji, suggests a holiday destination a...
View articleBrands are at risk of losing the trust of consumers over the exchange of personal data, according to research from Microsoft. So, what can be done to ...
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