This is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...
View articleHaving a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traf...
View articleProduct page abandonment emails remind consumers what they were looking at earlier. They're similar to cart abandonment emails, but not nearly as popu...
View articleAPAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Read More...
View articleUber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft...
View articleLevi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Read M...
View articleFacebook has announced a new encryption feature that will secure email data from both hackers and government interference. Read More...
View articleWe're always told to be personal with consumers, but is it possible to take this too far? The answer is yes, and was recently exemplified by food chai...
View articleNow on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and ...
View articleHere Ray Kieser, Global Practice Director: Marketing Communications at Deltek, tells .rising how agency professionals can make operational changes tha...
View articleTraditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...
View articleAdvertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data m...
View articleThe microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage the...
View articleAccording to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Read More...
View articleThis week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Read Mor...
View articleThe bright sparks at Pizza Hut have come up with a genius idea to turn the often discarded pizza box into a makeshift projector, granting users access...
View articleThough some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for y...
View articleMcKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding ...
View articleIn his latest leader's piece, Max Pepe draws parallels between email and mobile marketing and urges marketers to be mindful of the fact that now, you...
View articleThe concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic....
View articleBayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Read More...
View articleDuring its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...
View articleThe company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Read More...
View articleFlying is boring, especially when you're slugging it in the cattle cart. The only thing capable of scoring more onboard yawns is normally the in-fligh...
View articleIt's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...
View articleLocation-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Read More...
View articleAccording to a new study of the ways photographers apply filters to the images they post online, certain types of filters tend to catalyse more commen...
View article