CyberCash Inc. and NetGravity Inc. formed a partnershipthat makes it possible for merchants to complete a sale inside a banner adwith no additional cl...
View articleWalt Disney Co.'s Buena Vista Internet Group (BVIG) and Infoseek Corp., homeof the GO Network, said they will no longer accept orpurchase Internet-bas...
View articleDespite a rising consciousness about the importance of loyalty marketing, 70 percent of online retailers lack operational strategies for cultivating t...
View articleMayDream SA, a U.S.-Euro based Internet company, launched AdForum.com, a searchable database ofadvertising agencies and their creative work. Read More...
View articleNewStar Publishing and Internet Services, a division of diversifiedentertainment company NewStar Media Inc., selected InterActive Agency Inc. (iAgency...
View articleThe Spam Recycling Center [SRC] inChicago, a new anti-spam consumer assistance site that allows consumers torecycle unwanted junk e-mail, said it has ...
View articleIn the last few months, headlines everywhere have announced the explosion in healthcare ad spending and e-commerce online. Bobbi Halfin reveals new ma...
View articleA Father's Day campaign by online gift service 911Gifts bumped Microsoft out of itslong-time No. 1 status as top advertiser on the Web, according to f...
View articleThe @dVENTURE Network, a division of VentureDirect Worldwide, has added 13new sites to its ad network. Read More...
View articleSo you've selected an independent sales organization to handle the revenue generation, but have you considered the financial implications? Faced with ...
View articlePermission e-mail marketing company YesMail.com launched two new tools formarketers, called eTarget and eTrack. Read More...
View articleThe amount of commerce conducted over the World Wide Web will top $1 trillion by 2003, according to a report by International Data Corp. (IDC). Read M...
View articlePhiladelphia-based USABanc.com launched a $1 million series ofnational commercials to air on CNBC and MSNBC promoting its upcoming onlinebanking platf...
View articleAd network Flycast Communications Corp. rolled out anew division focused on providing comprehensive Web marketing solutions totraditional direct marke...
View articleOnline market researchers NFO said that almost 53 percent of e-consumers were willing to buy more online with some kind of rewards program and 47 perc...
View articleA couple of weeks ago Nick hit hard on the 'promise' of rich media. Now he tells you why he thinks people overestimate the power of rich media online ...
View articleSpeaking at the Cannes Advertising Festival, top ad agency exec Bob Schmetterer said he isconcerned that "the creativity of advertising and technology...
View articleToronto-based Videoflicks.com Inc. launched its firstad campaign, designed to draw new customers to its video and DVD movie sales site. Read More...
View articleOutsourced ad management and delivery company AdForce Inc. signed a contract to providead management services to The Virtual Music Vault (TVMV), a ver...
View articleAn upcoming interactive survey of online shoppers signals disappointing news for e-tailers: 40 percent of shoppers could not name an online retailer i...
View articleRealEstate.com, a resource for realestate information and services, launched an integrated marketing campaigndesigned to create awareness of the site ...
View articleThe growth of e-commerce and the Internet in general has pushed Web-based application to their limits and beyond according to a study by Newport Group...
View articleThe Web has become a leading advertising and promotion medium for businesses involved in the local commerce market, trailing only telco Yellow Pages a...
View articleNick gives you a small thought for the day. Why not take advantage of the fact that you can choose the time at which your email messages are delivered...
View articleDirect response retailer HotSocket Inc. named US Interactivefounder and former CEO Larry Smith to its board of advisers. Read More...
View articleSan Francisco-based Web services company SmartAge signed a strategic partnershipdeal to help community operation theglobe.com launch a banner exchange...
View articleThree of San Francisco's independent communications agencies are to meet theexpanding needs of clients for brand-focused, integrated communications an...
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