Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution pro...
View articleDepending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out...
View articleUsing the techniques of improvisational comedy can help you improve your business presentations, collaborations, and management skills. Read More...
View articleContent marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" coul...
View articleTwitter UK has created a calendar to help marketers seize the moment. Read More...
View articleTwitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years. Read More...
View articleWhat is the world's toughest job? Take a look at this arduous interview process, in which 24 unsuspecting people found out. Read More...
View articleSearch revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent. Read More...
View articleA video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. R...
View articleTechnical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that a...
View articleTo create good and effective content for your brand, there needs to be collaboration between people from many different departments with many differen...
View articleA look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience. Read Mor...
View articleStorytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward. Read More...
View articleFacebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Read M...
View articleNew research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single tw...
View articleFollowing the success of the first ever ClickZ Live New York, we bid a fond farewell to Mike Grehan, group publishing director. Read More...
View articleClorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, howeve...
View articleSpending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return on...
View articleHere are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons,...
View articleWith the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an ...
View articleThere are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and offline customer experiences, and anti...
View articleThe shopping landscape is about to be revolutionised thanks to smartphones, vouchers and opposable thumbs, predicts ex-Tesco boss. Read More...
View articleDid you spend your childhood dreaming about your wedding, drawing out every meticulous detail of your dress whilst thinking longingly about your futur...
View articlePopular television and film (which must always be trusted) tells us that prom night could be the beginning of a short but socially progressive campaig...
View articleNew campaign uses x-ray scanners at Gatwick airport in a creative way to engage social media users Read More...
View articleWhile the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of...
View articleOnline dating site HowAboutWe's geo- and interest-targeting on Twitter has been shown to improve results, while a great offer doesn't hurt, either. Re...
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