Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating...
View articleThe head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into t...
View articleReal-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built...
View articleThe holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season. Read More...
View articleFour tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Read More...
View articleHere are three ways big data could be analyzed for retargeting campaigns. Read More...
View articleSilicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad...
View articleAOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...
View articleThe product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Read More...
View articleAs brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Read More...
View articleAltering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a...
View articleNew research conducted by RadiumOne has revealed that European countries such as the UK and France are ahead of the US in sharing more information via...
View articleNative Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it...
View articleThe advert comes with a 'WARNING: Keep advertising out of the reach of children' label attached. Check it out here. Read More...
View articleSegmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Read More...
View articleMeasuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable ...
View articleEffective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Read ...
View articleAt the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November...
View articleAdvertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured ...
View articleWith a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Read More...
View articleThe racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the ...
View articleAccording to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We h...
View articleIt’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...
View articleLow-cost airline Ryanair has finally jumped on the digital bandwagon to reveal a new website and digital marketing strategy, which sees the company ma...
View articleTwitter is reportedly planning to sells its private stocks to the public before the end of November, 2013, but will wait as long as possible until it ...
View articleWith the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these t...
View articleSocial media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according t...
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