The Shutterstock Custom service released a new tool, Smart Brief, which can speed up creative brief creation to about 20 minutes, Senior Product Manag...
View articleCourtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video int...
View articleGartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...
View articleWith Wrapify's OOH advertising and Attribution Suite, Alaska Airlines was able to generate a 20% increase in online conversions over a three month per...
View articleCall attribution and analysis can be particularly tricky for large organizations. We spoke with two thought leaders at Invoca about their recently lau...
View articleAmine Bentahar discusses his upcoming session, “Optimizing for position 0: Everything you need to know about voice search," at the Search Summit 2019....
View articleFrom Content Strategist to Paid Search Analyst, Email Marketer to SEO Analyst, here are some of the top jobs in digital marketing for 2019, as well as...
View articleOnly eight percent of sales and marketing executives believe their teams are strongly aligned. How can you use content marketing to drive sales enable...
View articleHow much do they invest in R&D? What type of organizational support do they give? Integrations, release documentation, scaling challenges, and more. R...
View articleIf you’re running your own events, there are several ways that you can learn from the best conferences, exhibitions, and private meetings. A look at h...
View articleDigital marketing careers have high work-life balance and a bright future: LinkedIn reported a shortage of 230,000 people with marketing skills in the...
View articleNoël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry tren...
View articleSEM is massively important to CMOs, but when it comes to strategic value adds like competitor analysis there are still notable gaps in how it is being...
View articleUberall announced a partnership with Trustpilot to make it easier for users to access, manage, and respond to online reviews, as part of their local m...
View articleBill Reed, Product Marketer at Salesforce, shares details of their site optimization process that led to a 27% bump in conversions on Pardot.com. Read...
View articleKevin Lindsay, director of product marketing and strategy for Adobe Experience Manager, discusses trends he's been seeing in marketing over the years ...
View articleClearbit today released Clearbit X, a platform that lets businesses layer their own CRM data on Clearbit’s to create enhanced / customized account pro...
View articleSailthru's Retail Personalization Index 2019 ranks the top 100 retail brands. Sephora tops the list for the third year in a row. Read More...
View articleAdRoll announced on Tuesday their latest DTC offering, Brand Awareness, to help marketers build stronger relationships directly with their customers. ...
View articleNearly 90% of retail marketers are using personalization, but few are using advanced tactics, such as real-time data which can see higher ROI. Read Mo...
View articleS’well’s VP of Ecommerce and Digital Marketing shares why they've chosen to work with Curalate to promote user-generated content from their audience. ...
View articleA new report by McKinsey looks to an optimistic future for jobs augmented by technologies such as AI and automation rather than being replaced by them...
View articleAT&T has said it's relaunching the AppNexus supply-side platform (SSP) as Xandr Monetize, and adding capabilities for Over-the-Top (OTT) TV ad sales. ...
View articleThe Transformation of Search Summit 2019 will take place in New York on Oct. 25. Speakers include experts from Disney, Pinterest, Mastercard, and Micr...
View article“Today, identity is not owned by the consumer,” IAB Tech Lab SVP Jordan Mitchell told ClickZ. They're proposing a new, non-cookie method for consented...
View articleBy acquiring Radius, automated lending platform Kabbage hopes to "dramatically expand [its] product set and service platform," says CEO Rob Frohwein. ...
View articleBill Reed, Product Marketer at Salesforce, talks in an upcoming webinar about the Pardot website optimization that led to +15% conversions and +29% le...
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