Brands 'Pink Out' for Breast Cancer Awareness Month
Social

Brands 'Pink Out' for Breast Cancer Awareness Month

15y Lisa Lacy

Brands 'Pink Out' for Breast Cancer Awareness Mont...

Social media promotes support for breast cancer organizations. Read More...

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Facebook Faces: David Baser on Brand Pages
Social

Facebook Faces: David Baser on Brand Pages

15y Christopher Heine

Facebook Faces: David Baser on Brand Pages

Exclusive Q&A with the architect of Facebook's new Pages Insights. Read More...

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Japanese Firms Look to Expand Overseas. Is the Sky Falling?
Asia

Japanese Firms Look to Expand Overseas. Is the Sky Falling?

15y Andy Radovic

Japanese Firms Look to Expand Overseas. Is the Sky...

Rakuten, CyberAgent, and Dena made aggressive moves to grow outbound in recent months. What does this mean for Japan? Read More...

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Timberland Moves Faster on Mobile Commerce
Media

Timberland Moves Faster on Mobile Commerce

15y Susan Kuchinskas

Timberland Moves Faster on Mobile Commerce

Launches mobile-optimized site and series of live events with enhanced QR codes. Read More...

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Growth in Games for Turner Broadcasting and Cartoon Network
Asia

Growth in Games for Turner Broadcasting and Cartoon Network

15y Adaline Lau

Growth in Games for Turner Broadcasting and Cartoo...

Cartoon Network's site generated 2 billion ad impressions this year, and brands are moving in. Read More...

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The Art, Science, and Common Sense of Marketing
Marketing

The Art, Science, and Common Sense of Marketing

15y Anna Maria Virzi

The Art, Science, and Common Sense of Marketing

Five approaches to social media marketing for rock stars - and everyone else. Read More...

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Google+ and +1
Paid Search

Google+ and +1

15y Kevin Lee

Google+ and +1

Google is trying to out-Facebook Facebook, using the power of the SERP and Display Network advertising. Read More...

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Aesthetics vs. Usability: When Simple Is Confusing
Analytics

Aesthetics vs. Usability: When Simple Is Confusing

15y Jack Aaronson

Aesthetics vs. Usability: When Simple Is Confusing

A look at the challenges of pushing the design envelope, if universal intuition really exists, and how to mitigate the risks inherent in streamlined d...

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Secrets to Success in Your Business
Media

Secrets to Success in Your Business

15y Jeanniey Mullen

Secrets to Success in Your Business

Lessons on where publishers should focus their minds to shape their businesses' future from an expert. Read More...

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5 Tips to Using Analytics Tools for Offline Measurement
Analytics

5 Tips to Using Analytics Tools for Offline Measurement

15y Motoko Hunt

5 Tips to Using Analytics Tools for Offline Measur...

Here's how you can use the same analytics tools for measuring web performance to measure social, print, and email. Read More...

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Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB
Asia

Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB

15y Adaline Lau

Exec Moves & Industry Roundup: Aegis Media, OM...

Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director. Read More...

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Retailers Get What They 'Want': More Facebook
Data insights

Retailers Get What They 'Want': More Facebook

15y Christopher Heine

Retailers Get What They 'Want': More Facebook

EBay deal signals verb buttons may almost be here. Read More...

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Google Expects $2.5 Billion in Mobile Ad Revenue This Year
Display Advertising

Google Expects $2.5 Billion in Mobile Ad Revenue This Year

15y Zachary Rodgers

Google Expects $2.5 Billion in Mobile Ad Revenue T...

Growth is led by mobile search activity. Read More...

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Google Seeks Partners to Push M-Commerce
Media

Google Seeks Partners to Push M-Commerce

15y Susan Kuchinskas

Google Seeks Partners to Push M-Commerce

Product's latest version lets large retailers optimize for mobile in about a week. Read More...

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iEase, iConvenience, iButton
Social

iEase, iConvenience, iButton

15y Sundeep Kapur

iEase, iConvenience, iButton

Making computers and applications easier to use benefits consumers and businesses alike. Here are three examples. Read More...

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Unified Marketing - Going Beyond Integrated Marketing
Marketing

Unified Marketing - Going Beyond Integrated Marketing

15y Augustine Fou

Unified Marketing - Going Beyond Integrated Market...

Unified marketing is a framework that allows all marketing tactics to be plotted together and compared. Read More...

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Chief Analytical Officer
Analytics

Chief Analytical Officer

15y Jim Sterne

Chief Analytical Officer

The person with a clear understanding of where your data comes from and how that data can be used to improve the business, will be the one to rise to ...

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Is the Click Dead or Just Misunderstood?
Media

Is the Click Dead or Just Misunderstood?

15y Tessa Wegert

Is the Click Dead or Just Misunderstood?

Or is it that we need to realize it has evolved, and evolve our thinking right along with it? Read More...

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The First Days
Marketing

The First Days

15y Anna Papadopoulos

The First Days

Ten tips for navigating through your first days at a new job. Read More

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Baidu Launches International Marketing Efforts
Asia

Baidu Launches International Marketing Efforts

15y Guest

Baidu Launches International Marketing Efforts

Baidu quietly launches more of its international efforts with the help of a Singapore-based partner and their new website - Baidu International - and ...

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Facebook Exec: Ads Are Opening Act For Page Apps
Social

Facebook Exec: Ads Are Opening Act For Page Apps

15y Christopher Heine

Facebook Exec: Ads Are Opening Act For Page Apps

Creative solutions director Mike D'Arcy offers global case studies at New York agency expo. Read More...

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USA Network Tries to Spark a Meme for 'Psych' Premier
Marketing

USA Network Tries to Spark a Meme for 'Psych' Premier

15y Lisa Lacy

USA Network Tries to Spark a Meme for 'Psych' Prem...

Fans are asked to pose with pineapples and use the hashtag (what else?) #pineappling to share pics. Read More...

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Questions for Matt Spiegel, Digital Agency Vet and New Chief of Tap.me
Marketing

Questions for Matt Spiegel, Digital Agency Vet and New Chief of Tap.me

15y Joan Voight

Questions for Matt Spiegel, Digital Agency Vet and...

Spiegel discusses making the jump from OMG Digital to games startup. Read More...

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Dr Pepper Draws Female Ire on Facebook
Social

Dr Pepper Draws Female Ire on Facebook

15y Christopher Heine

Dr Pepper Draws Female Ire on Facebook

Provocative ad copy for diet soda aimed at men gets women complaining. Read More...

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The Straight Story on Display Auto-Optimization
Data insights

The Straight Story on Display Auto-Optimization

15y Jeff Green

The Straight Story on Display Auto-Optimization

There is no easy button in the demand-side-platform world. Read More...

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Learn From Others' Social Media Mistakes
Social

Learn From Others' Social Media Mistakes

15y Liana Evans

Learn From Others' Social Media Mistakes

Companies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons lear...

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What Haunts Email Marketers
Email

What Haunts Email Marketers

15y Rick Buck

What Haunts Email Marketers

Four misconceptions that have arisen from urban legends that are haunting email marketers and need to be debunked. Read More...

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