Accelerated Keyword and Engine Testing, Part 2
Paid Search

Accelerated Keyword and Engine Testing, Part 2

21y Kevin Lee

Accelerated Keyword and Engine Testing, Part 2

How to methodically go beyond ’no-brainer’ campaign keywords. Read More...

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Google Toolbar’s AutoLink and the Need for Opt-Out, Part 2
Search

Google Toolbar’s AutoLink and the Need for Opt-Out, Part 2

21y Danny Sullivan

Google Toolbar’s AutoLink and the Need for Opt-Out...

Drawing the line at links. Last in a series. Read More...

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Seasonality and SEM Campaigns
Search

Seasonality and SEM Campaigns

21y Fredrick Marckini

Seasonality and SEM Campaigns

Seasonality requires a new bidding strategy, not just a bigger budget. Read More...

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Accelerated Keyword and Engine Testing, Part 1
Paid Search

Accelerated Keyword and Engine Testing, Part 1

21y Kevin Lee

Accelerated Keyword and Engine Testing, Part 1

How to methodically go beyond 'no-brainer' campaign keywords. Read More...

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How to Retain a Good In-House SEM Professional
Search

How to Retain a Good In-House SEM Professional

21y P.J. Fusco

How to Retain a Good In-House SEM Professional

Retention is an issue for any business. But in SEM, demand exceeds supply, and competition for your SEM expert’s skill set is ferocious. Read More...

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Eye-Tracking Data and SEO: Keep It in Perspective
Search

Eye-Tracking Data and SEO: Keep It in Perspective

21y Shari Thurow

Eye-Tracking Data and SEO: Keep It in Perspective

A new study tracks how users view a search resultspage. How should that affect your SEO plan? Read More...

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Crumbling Cookies Threaten SEM and Online Advertising
Paid Search

Crumbling Cookies Threaten SEM and Online Advertising

21y Kevin Lee

Crumbling Cookies Threaten SEM and Online Advertis...

How to get proactive -- before the cookie crumbles. Read More...

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MSN’s New Paid Listings Program
Search

MSN’s New Paid Listings Program

21y Danny Sullivan

MSN’s New Paid Listings Program

MSN’s entering paid search with a full-blown self-service paid listing program. Read More...

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Local Search: Convert and Win
Search

Local Search: Convert and Win

21y Fredrick Marckini

Local Search: Convert and Win

Sometimes best conversion opportunity is to target keywords that convert offline. Read More...

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MSN’s adCenter: More Control and Better Results
Paid Search

MSN’s adCenter: More Control and Better Results

21y Kevin Lee

MSN’s adCenter: More Control and Better Results

MSN gives marketers more control. That means more relevant ads and better ROI. Read More...

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How to Find an In-House SEM Specialist
Search

How to Find an In-House SEM Specialist

21y P.J. Fusco

How to Find an In-House SEM Specialist

Need for in-house SEM? There are several paths you can take to find the right person for the position. Read More...

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Big Brands Equal Big SEO Opportunities
Search

Big Brands Equal Big SEO Opportunities

21y Shari Thurow

Big Brands Equal Big SEO Opportunities

Reasons why SMBs outperform big brands in the SEO arena. Read More...

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Affiliates: Google Partners, or Parasites?
Paid Search

Affiliates: Google Partners, or Parasites?

21y Kevin Lee

Affiliates: Google Partners, or Parasites?

The lines between friends and foes are very fuzzy these days in the search ecosystem. Read More...

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Google Toolbar's AutoLink and the Need for Opt-Out, Part 1
Search

Google Toolbar's AutoLink and the Need for Opt-Out, Part 1

21y Danny Sullivan

Google Toolbar's AutoLink and the Need for Opt-Out...

With its newest toolbar feature, Google gets controversial -- particularly with publishers. A look at the pros and cons of AutoLink. Part one of a ser...

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Nonconverting Keywords and the Search Continuum, Part 2
Search

Nonconverting Keywords and the Search Continuum, Part 2

21y Fredrick Marckini

Nonconverting Keywords and the Search Continuum, P...

How much is a nonconverting keyword worth? Much more than you think. Part two of a two-part series. Read More...

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Will Click Prices Continue to Rise?
Paid Search

Will Click Prices Continue to Rise?

21y Kevin Lee

Will Click Prices Continue to Rise?

There’s a lot of anxiety about PPC prices. Six factors to help you predict the rise of PPC prices in your industry. Read More...

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How to Select an In-House SEM Professional
Search

How to Select an In-House SEM Professional

21y P.J. Fusco

How to Select an In-House SEM Professional

How to define your SEM business needs and find the SEM professional who can fulfill your goals. Read More...

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Guidelines For Successful Link Development
Search

Guidelines For Successful Link Development

21y Shari Thurow

Guidelines For Successful Link Development

Link development is essential for generating high-quality search traffic. There’s a right way and a wrong way to generate links to your site. Read Mor...

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Research Supports Aggressive SEM and SEO
Paid Search

Research Supports Aggressive SEM and SEO

21y Kevin Lee

Research Supports Aggressive SEM and SEO

Two eye-opening studies indicate where marketers should direct search dollars and search metrics. Read More...

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AOL Search: Now Playing in the Big Leagues
Search

AOL Search: Now Playing in the Big Leagues

21y Chris Sherman

AOL Search: Now Playing in the Big Leagues

AOL rolled out several enhancements to its core search functionality that position it as a clear contender in the battle for eyeballs between Google, ...

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Click Fraud: What It Is, How to Fight It
Paid Search

Click Fraud: What It Is, How to Fight It

21y Kevin Lee

Click Fraud: What It Is, How to Fight It

Click fraud hurts everyone, except the cheaters. Make sure the cheaters don’t win. Read More...

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Corporate SEM FAQ
Search

Corporate SEM FAQ

21y P.J. Fusco

Corporate SEM FAQ

What you’ve always wanted to know about being, working with, or working for an in-house SEM specialist. Read More...

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SEM and Site Usability
Search

SEM and Site Usability

21y Shari Thurow

SEM and Site Usability

Search friendliness is an integral part of site design. Why hasn’t the site development industry caught on? Read More...

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Don’t Launch That New Web Site Yet!
Paid Search

Don’t Launch That New Web Site Yet!

21y Kevin Lee

Don’t Launch That New Web Site Yet!

Launching a site without a specific PPC or SEO plan, and without proper testing, can be disastrous. How to avoid the pitfalls. Read More...

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MSN Search Officially Switches to Its Own Technology
Search

MSN Search Officially Switches to Its Own Technology

21y Danny Sullivan

MSN Search Officially Switches to Its Own Technolo...

Nearly two years after announcing it would develop its own search technology, MSN Search now offers results from its own search engine. Read More...

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Nonconverting Keywords and the Search Continuum, Part 1
Search

Nonconverting Keywords and the Search Continuum, Part 1

21y Fredrick Marckini

Nonconverting Keywords and the Search Continuum, P...

How much is a nonconverting keyword worth? Much more than you think. Part one of a two-part series. Read More...

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Search Engine APIs: Right for You?
Paid Search

Search Engine APIs: Right for You?

21y Kevin Lee

Search Engine APIs: Right for You?

Ten factors to consider before making a build-versus-buy decision. Read More...

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