Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of...
View articleThe ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Read More...
View articleManny Pacquiao may have lost his fight to American Floyd Mayweather, but his home country, the Philippines, is a big winner when it comes to social me...
View articleThe tech giant introduced Google+ Collections today, a tool that allows users to categorize their posts, just like Pinterest. Read More...
View articleThe tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can...
View articleTwitter's Q1 earnings revealed some interesting facts about the company's status, including that leaks caused losses for the platform, its user base h...
View articleIt's widely known that images can increase engagement on social platforms, but these seven tips can help you boost your connections with consumers eve...
View articleTo improve attribution, Twitter announced a new partnership with Google. The platform has also reached an agreement to acquire TellApart, a company th...
View articleCaptain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #...
View articleThe social network introduced a new ad offering today to help better monetize desktop games. Read More...
View articleBrands across Asia could be capitalizing off the region's new fitness fad. Read More...
View articleThe visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to hel...
View articleThese three tips can help you build, while at the same time protect, your personal or corporate social brand. Read More...
View articleFacebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not the...
View articleIndonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digi...
View articleTraffic referrals could decrease as the platform plans more News Feed changes. Read More...
View articleReal-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. ...
View articleThe move could benefit brands and businesses by improving interaction with customers on the platform. Read More...
View articleTo be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Read More...
View articleA look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform. Read More...
View articleIncreasingly, businesses need to embrace social strategies in order to succeed in the digital world. Read More...
View articleNike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Read Mor...
View articleIn UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria...
View articleIconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social me...
View articleSocial media is continuously evolving and so marketers must develop strategic ways to manage their efforts across the varied platforms. Read More...
View articleShortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'O...
View articleSocial media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend wil...
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