The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition
Competition

The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

11y Frank Sinton

The Three C’s of Spotify’s Video Play: CPMs, Creat...

Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video a...

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YouTube Moves Back Into Gaming With Twitch Replica
Marketing

YouTube Moves Back Into Gaming With Twitch Replica

11y Yuyu Chen

YouTube Moves Back Into Gaming With Twitch Replica

YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Read More...

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Entrepreneurs go viral to scoop Branson's £1m marketing fund
Acquisition

Entrepreneurs go viral to scoop Branson's £1m marketing fund

11y Huw Jenkins

Entrepreneurs go viral to scoop Branson's £1m mark...

Last week a sibling pair of entrepreneurs gatecrashed a London-based digital agency to canvas votes with a big case of ice cream and a bigger idea: to...

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WATCH: Sassy Johanna strut to Aretha Franklin
Video

WATCH: Sassy Johanna strut to Aretha Franklin

11y Huw Jenkins

WATCH: Sassy Johanna strut to Aretha Franklin

Little Johanna took to the stage at a tap recital and brought the entire house down - including the internet - where the video of her has been watched...

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Same-sex ad shocks India and goes viral
Acquisition

Same-sex ad shocks India and goes viral

11y Huw Jenkins

Same-sex ad shocks India and goes viral

A ground-breaking ad depicting a loving same-sex relationship has swept across conservative India, a country where being gay has been illegal since it...

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Lack of Premium Inventory Inhibits Video Ad Spend [Study]
Ad Industry Metrics

Lack of Premium Inventory Inhibits Video Ad Spend [Study]

11y Yuyu Chen

Lack of Premium Inventory Inhibits Video Ad Spend ...

Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Read Mo...

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Keurig and Hugh Jackman Simplify Complicated Campaign With Social
Media

Keurig and Hugh Jackman Simplify Complicated Campaign With Social

11y Emily Alford

Keurig and Hugh Jackman Simplify Complicated Campa...

Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering. Read...

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Inbetweeners star centre of new Post Office travel ad
Acquisition

Inbetweeners star centre of new Post Office travel ad

11y Huw Jenkins

Inbetweeners star centre of new Post Office travel...

Swapping his Inbetweener mates for a pair of skates, Simon Bird is the star of the Post Office's latest campaign to promote its travel offerings. Read...

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Is YouTube a Social Network?
Media

Is YouTube a Social Network?

11y Guest

Is YouTube a Social Network?

Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from ...

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Chrome Auto Pause on Adobe Flash Means Video Should Shift to Social
Media

Chrome Auto Pause on Adobe Flash Means Video Should Shift to Social

11y Dave Neal

Chrome Auto Pause on Adobe Flash Means Video Shoul...

Google Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence m...

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Watch: 2 Broadway casts sing-off at airport
Video

Watch: 2 Broadway casts sing-off at airport

11y Huw Jenkins

Watch: 2 Broadway casts sing-off at airport

Normally when your flight's delayed you reach for your phone to craft a strongly worded tweet, paired with a team of frustrated emojis, however when t...

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Beyond YouTube: Alternate Video Venues
Media

Beyond YouTube: Alternate Video Venues

11y Kevin Lee

Beyond YouTube: Alternate Video Venues

While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...

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YouTube’s First Decade: The Top Ads and the Trends That Define Them
Media

YouTube’s First Decade: The Top Ads and the Trends That Define Them

11y Greg Jarboe

YouTube’s First Decade: The Top Ads and the Trends...

YouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Read ...

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Hotels.com's Silent Ads Poke Fun at Facebook's Rules
Media

Hotels.com's Silent Ads Poke Fun at Facebook's Rules

11y Mike O'Brien

Hotels.com's Silent Ads Poke Fun at Facebook's Rul...

Clever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of...

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Smirnoff celebrates LGBT "voguing" subculture
Acquisition

Smirnoff celebrates LGBT "voguing" subculture

11y Huw Jenkins

Smirnoff celebrates LGBT "voguing" subculture

Smirnoff is celebrating the flamboyant "voguing" subculture born from the LGBT community as part of its £4.5m "We're Open" brand campaign. Read More...

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The Battle for the Living Room Begins
Media

The Battle for the Living Room Begins

11y Larry Allen

The Battle for the Living Room Begins

Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...

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Blockbuster Box: The video projector pizza box
Acquisition

Blockbuster Box: The video projector pizza box

11y Huw Jenkins

Blockbuster Box: The video projector pizza box

The bright sparks at Pizza Hut have come up with a genius idea to turn the often discarded pizza box into a makeshift projector, granting users access...

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VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey
Marketing

VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

11y Yuyu Chen

VIDEO: Fresh Talent Key to Tackling Marketing Disr...

McKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding ...

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A brief history of in-flight entertainment
Video

A brief history of in-flight entertainment

11y Huw Jenkins

A brief history of in-flight entertainment

Flying is boring, especially when you're slugging it in the cattle cart. The only thing capable of scoring more onboard yawns is normally the in-fligh...

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Cast your vote in our Alternative Eurovision Ad Contest (Poll)
Insights

Cast your vote in our Alternative Eurovision Ad Contest (Poll)

11y Huw Jenkins

Cast your vote in our Alternative Eurovision Ad Co...

It's that time of year again - it's EUROVISION. If you're not as keen as we are, guess you could just vote in our Alternative Eurovision Ad contest. W...

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WATCH: The dangers of selfie sticks PSA
Acquisition

WATCH: The dangers of selfie sticks PSA

11y Huw Jenkins

WATCH: The dangers of selfie sticks PSA

This genius attack on the "Vainglorious Van Goghs" of the world is a well orchestrated stunt to plug Pizza Hut's new offerings, as the world rallies a...

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Coca-Cola launches 'Choose to Smile' short film
Acquisition

Coca-Cola launches 'Choose to Smile' short film

11y Leighann Morris

Coca-Cola launches 'Choose to Smile' short film

Coca-Cola has released a heart-warming short film as part of their new 'Choose Happiness' campaign, which reminds us about the power of a smile. Read ...

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KFC's #LittleMoneyBigFun campaign boosts sales by 21%
Acquisition

KFC's #LittleMoneyBigFun campaign boosts sales by 21%

11y Leighann Morris

KFC's #LittleMoneyBigFun campaign boosts sales by ...

After KFC Romania created the hashtag #LittleMoneyBigFun (which parodied 'Rich Kids of Instagram'), the campaign - which encouraged KFC lovers to prov...

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Delta's New Safety Video Stars The Entire Internet
Media

Delta's New Safety Video Stars The Entire Internet

11y Mike O'Brien

Delta's New Safety Video Stars The Entire Internet

The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th...

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[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework
Media

[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

11y Yuyu Chen

[VIDEO] McKinsey: How Digital Is Disrupting Market...

In the first installment of ClickZ’s video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy sh...

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Spotify Transitions from Music App to Video Platform
Media

Spotify Transitions from Music App to Video Platform

11y Emily Alford

Spotify Transitions from Music App to Video Platfo...

Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be availa...

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McDonald's campaign aims to shift negative perceptions and build trust
Acquisition

McDonald's campaign aims to shift negative perceptions and build trust

11y Huw Jenkins

McDonald's campaign aims to shift negative percept...

Leo Burnett London has taken a trust-building angle in McDonald's latest integrated campaign aiming to shift negative perceptions around the origin of...

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