.rising’s last (but not least) instalment from ad:tech 2014 sees Kathy Pattison and Oliver Clark from Fiksu talk to us about the latest trends shaping...
View articleJimmy Kimmel's annual feature calls upon parents from across the US to trick their children into believing they've gobbled up their hard-earned Hallow...
View articleProgrammatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Read More...
View articleAt ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to creat...
View articleChristmas is here...whether you like it or not. Ahead of the pine needles and baubles, the turkey and tinsel, brands' Christmas campaigns are beginnin...
View articleFor the British, Christmas is about food, booze, presents.... and the John Lewis Christmas ad. It's finally here! Read More...
View articleAs connected TV gains momentum, marketers must work to keep up with the industry and embrace the medium. Read More...
View articleIn this campaign physical stamina meets phone stamina, as the Brownlee Brothers take on the Xperia Z3 from Sony. The boys were tested over two days, s...
View articleMax Pepe from Clickwork7 talks to .rising about the power of consumer tracking within multichannel marketing, what programmatic's got in store for us ...
View articleIn our favourite campaign video of the week, four musical comedians hide in a Toyota Aygo and improvise songs about the people they see passing a spot...
View articleIn our third interview from this year's ad:tech London, .rising's editor Huw Jenkins talks to Fiona Smith from wywy about the latest digital trends, i...
View articlePrepare to have your mind blown. Honda's latest YoutTube ad lets you change the video from night to day. For real. Read More...
View articleYouTube may adopt a subscription-based model in the future, but industry experts don't expect it to change the platform in a significant way. Read Mor...
View articleTake a look at our second insightful instalment from this year's ad:tech 2014 event in London. Here, we speak to Grant Allaway, Group MD of ad2one abo...
View articleMicrosoft has launched its first wearable device, now on sale in the US for $199 (£129). The 'Band' is - essentially - a cross platform fitness bracel...
View articleTake a look at our first installment from this year's ad:tech 2014 event in London. Here, we spoke to Nick Moutter CEO and co-founder of Admedo about ...
View articleAs Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to u...
View articleNetflix's latest outdoor campaign in France "transformed a pop-culture trend into an innovating media idea". Read More...
View articleRelish, a 4G wireless network, took to the streets of London to highlight the growing extinction of the landline. Read More...
View articlead:tech 2014 took place at London Olympia on 21-22 October. .rising was there to follow proceedings and catch up with movers and shakers from across t...
View articleDo not miss this bunch of potty mouthed princesses using a range of profanities to promote FCKH8's latest campaign to mock inequality. Read More...
View articleKit Kat, the chocolate biscuit with a satisfying snap has introduced “splacting” – the art of acting two characters at once. Read More...
View articleResearch from Adobe also noted an 85% jump in the number of unique visitors watching online TV over the past six months. Read More...
View articleThe new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...
View articleThe Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" ph...
View articleWhen Sir Ian McKellen came to visit Chew Valley School on 17th October 2014, he had this important message for the students gathered outside the libra...
View articleThere are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind. Rea...
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