Facebook serves ads based on user’s external browsing habits
Disruptive MarTech

Facebook serves ads based on user’s external browsing habits

12y Leighann Morris

Facebook serves ads based on user’s external brows...

We all got freaked out when Facebook started targeting ads towards us depending on our Facebook "likes". Prepare to be more freaked out now that the s...

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Instagram introduces ad targeting to UK users
Disruptive MarTech

Instagram introduces ad targeting to UK users

12y Huw Jenkins

Instagram introduces ad targeting to UK users

Instagram, the popular photo sharing service, has announced the introduction of advert targeting to users in the UK, Canada and Australia following a ...

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'Hashflag' reborn to capture World Cup hysteria
Disruptive MarTech

'Hashflag' reborn to capture World Cup hysteria

12y Huw Jenkins

'Hashflag' reborn to capture World Cup hysteria

The 'hashflag' extension allows fan's to tweet a '#' followed by their country's three-letter abbreviation to reveal a flag to decorate Twitter with i...

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Bic sexes up brand with globally crowdsourced digital font
Acquisition

Bic sexes up brand with globally crowdsourced digital font

12y Huw Jenkins

Bic sexes up brand with globally crowdsourced digi...

In a sophisticated digital "experiment", the pen manufacturer is calling upon the global community to help contribute to a “universal typeface". Read ...

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The seven digital deadly sins (Interactive)
Disruptive MarTech

The seven digital deadly sins (Interactive)

12y Leighann Morris

The seven digital deadly sins (Interactive)

It has been 25 years since the invention of the world wide web and more than 2 billion people are now connected. Question how this information revolut...

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Marketers waste an hour a day searching for digital assets
Disruptive MarTech

Marketers waste an hour a day searching for digital assets

12y Huw Jenkins

Marketers waste an hour a day searching for digita...

The demands on a marketer’s time are ever-expanding and research by integrated brand management technology company, Brandworkz has revealed that marke...

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Is there a market for a B2B version of Instagram?
Disruptive MarTech

Is there a market for a B2B version of Instagram?

12y Leighann Morris

Is there a market for a B2B version of Instagram?

It seems there is. Introducing: FoKo, a B2B photo sharing app that has gained Whole Foods as a new client. Read More...

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A marketer’s guide to Twitter’s new tailored tweets
Disruptive MarTech

A marketer’s guide to Twitter’s new tailored tweets

12y Huw Jenkins

A marketer’s guide to Twitter’s new tailored tweet...

Twitter has launched new ad targeting, so marketers need to get ready to groom the feathers of branded tweets and make social marketing fly – with hel...

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Digital product placement: Mercedes Benz & Mario Kart 8
Disruptive MarTech

Digital product placement: Mercedes Benz & Mario Kart 8

12y Leighann Morris

Digital product placement: Mercedes Benz & Mar...

Bizarre franchise crossover of the week: a forthcoming DLC (downloadable content) pack for Mario Kart 8 will allow gamers to hop behind the wheel of a...

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UK first live music stream TV ad with Sam Smith
Disruptive MarTech

UK first live music stream TV ad with Sam Smith

12y Huw Jenkins

UK first live music stream TV ad with Sam Smith

‘Latch’ singer Sam Smith will mark an historic UK first as he performs his new single throughout an entire ad break, sandwiched neatly in between Alan...

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How drunk are you? Check your Alcohoot app
Disruptive MarTech

How drunk are you? Check your Alcohoot app

12y Leighann Morris

How drunk are you? Check your Alcohoot app

Alcohol marketers partner with smartphone breathalyser for digital drinking with a digital hangover. Read More...

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L'Oreal targets ads based on hair colour in online photos
Disruptive MarTech

L'Oreal targets ads based on hair colour in online photos

12y Leighann Morris

L'Oreal targets ads based on hair colour in online...

In an incredibly intelligent and innovative move in digital marketing, L'Oreal Ombre hair colour products -- born last year from a project that mined ...

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Salesforce adds ‘Pinterest Insights’ for marketers
Disruptive MarTech

Salesforce adds ‘Pinterest Insights’ for marketers

12y Leighann Morris

Salesforce adds ‘Pinterest Insights’ for marketers

The ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their br...

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Should you care about Twitch? Yeah, probably
Disruptive MarTech

Should you care about Twitch? Yeah, probably

12y Leighann Morris

Should you care about Twitch? Yeah, probably

What would YouTube and Google want with a website known for streaming video games? It is a question that many are asking after we learnt that the tech...

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Foot prints: Adidas app to print favourite Instagram pic on trainers
Acquisition

Foot prints: Adidas app to print favourite Instagram pic on trainers

12y Huw Jenkins

Foot prints: Adidas app to print favourite Instagr...

Set for release in August, the sports brand ‘Adidas Photo Print’ app will be used to print images from Instagram onto the ZX Flux trainer - tapping in...

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13 years of Apple in 60 seconds
Disruptive MarTech

13 years of Apple in 60 seconds

12y Leighann Morris

13 years of Apple in 60 seconds

Next Monday, May 19th, will mark the 13th anniversary of the first Apple Store. To show you how Apple have taken over the world, Retale have made this...

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Social tool HootSuite reigns supreme with top firms
Disruptive MarTech

Social tool HootSuite reigns supreme with top firms

12y Huw Jenkins

Social tool HootSuite reigns supreme with top firm...

With as many engagement tools as pictures of Kim Kardashian’s posterior, LeadSift investigated Fortune 100 firms to determine which tool was the most ...

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Instagram ads filtering out promising early results
Disruptive MarTech

Instagram ads filtering out promising early results

12y Leighann Morris

Instagram ads filtering out promising early result...

Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data. Rea...

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AOL buys online marketer tool Convertro for nearly $100m
Disruptive MarTech

AOL buys online marketer tool Convertro for nearly $100m

12y Leighann Morris

AOL buys online marketer tool Convertro for nearly...

AOL is continuing its quest to become one of the internet's leading advertising platforms by reaching a deal to buy Convertro, a digital advertising f...

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Is an account annoying you on Twitter? Mute it
Disruptive MarTech

Is an account annoying you on Twitter? Mute it

12y Leighann Morris

Is an account annoying you on Twitter? Mute it

Twitter is trialling a feature in its mobile apps that allows users to mute accounts that are becoming irritating. Read More...

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New: Facebook's bespoke in-app advertising network
Disruptive MarTech

New: Facebook's bespoke in-app advertising network

12y Leighann Morris

New: Facebook's bespoke in-app advertising network

Facebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social ...

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4G users ‘more likely to shop from their smartphone’
Disruptive MarTech

4G users ‘more likely to shop from their smartphone’

12y Leighann Morris

4G users ‘more likely to shop from their smartphon...

Over two thirds (68%) of 4G users feel that faster access to the internet encourages them to make more purchases from their smartphone, according to r...

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Mobile location-based advertising worth £8.8bn by 2018
Disruptive MarTech

Mobile location-based advertising worth £8.8bn by 2018

12y Huw Jenkins

Mobile location-based advertising worth £8.8bn by ...

A report from analyst firm Berg Insight suggests that the market will grow by 54%, corresponding to 38.6% of the entire mobile advertising market. Rea...

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Has Google+ failed?
Disruptive MarTech

Has Google+ failed?

12y Leighann Morris

Has Google+ failed?

According to a report, Google+ will no longer be considered a product but a platform, essentially ending its competition with social networks like Fac...

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Double trouble: Facebook expands tool for marketers to reach 'lookalike' customers
Disruptive MarTech

Double trouble: Facebook expands tool for marketers to reach 'lookalike' cu...

12y Huw Jenkins

Double trouble: Facebook expands tool for marketer...

Facebook has extended a tool, giving marketers access to a ‘lookalike audience feature’ - meaning you can reach users similar to those already shoppi...

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45% of UK smartphone users willing to be targeted via iBeacon
Disruptive MarTech

45% of UK smartphone users willing to be targeted via iBeacon

12y Huw Jenkins

45% of UK smartphone users willing to be targeted ...

Research, from eDigitalResearch, also found that 33% of respondents believed that targeted messages sent to their phones during a shopping spree would...

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Is another digital revolution dawning?
Disruptive MarTech

Is another digital revolution dawning?

12y Huw Jenkins

Is another digital revolution dawning?

The shopping landscape is about to be revolutionised thanks to smartphones, vouchers and opposable thumbs, predicts ex-Tesco boss. Read More...

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