Amazon ups its game by testing new unmanned delivery drones
Disruptive MarTech

Amazon ups its game by testing new unmanned delivery drones

12y Lucy Smeddle

Amazon ups its game by testing new unmanned delive...

In a bid to increase efficiency, the world's largest online retailer is in plans to deliver goods to customers via drones, an operation more commonly ...

View article
Australian beer commercial is a mouthful
Acquisition

Australian beer commercial is a mouthful

12y Lucy Smeddle

Australian beer commercial is a mouthful

Australian beer company Tooheys Extra Dry has enlisted the help of BMF Sydney and Directory Hamish Rothwell to create a certainly memorable commercial...

View article
Argos embraces digital as part of five-year plan
Disruptive MarTech

Argos embraces digital as part of five-year plan

12y Rebecca Horsley

Argos embraces digital as part of five-year plan

As part of a five-year plan to secure its future, Argos is waving goodbye to its old-school ways and embracing all things digital by introducing iPads...

View article
Burberry to continue investing in digital capabilities
Acquisition

Burberry to continue investing in digital capabilities

12y Lucy Smeddle

Burberry to continue investing in digital capabili...

Burberry has been a trailblazer when it comes to using digital marketing in recent years. Its latest ‘Burberry Kisses’ campaign and its tweetable back...

View article
Miley Cyrus harnesses the power of kittens in a bid to win over the Internet
Acquisition

Miley Cyrus harnesses the power of kittens in a bid to win over the Interne...

12y Lucy Smeddle

Miley Cyrus harnesses the power of kittens in a bi...

Her personal brand maybe one created out of confused rebellion, a hell of a lot of selfies, and naked grinding on a wrecking ball, but Miley's latest ...

View article
Dove's 'Real Beauty Sketches' the most shared ad of 2013 - so far
Acquisition

Dove's 'Real Beauty Sketches' the most shared ad of 2013 - so far

12y Lucy Smeddle

Dove's 'Real Beauty Sketches' the most shared ad o...

The video advertising experts at Unruly have revealed the Top 20 Global Social Video Ads Chart of 2013, which ranks branded ads according to how many ...

View article
New Goldieblox ad urges world to stop underestimating girls
Acquisition

New Goldieblox ad urges world to stop underestimating girls

12y Lucy Smeddle

New Goldieblox ad urges world to stop underestimat...

A new campaign from Goldieblox is urging people to get over old-fashioned ideas that pink, pretty dolls and cooking sets are for girls and blue, pract...

View article
John Lewis ad shoots straight to the top of the viral charts
Acquisition

John Lewis ad shoots straight to the top of the viral charts

12y Lucy Smeddle

John Lewis ad shoots straight to the top of the vi...

Though having only being in the public domain for a week, the Bear and the Hare ad from retail giant John Lewis has already been viewed almost 6.5 mil...

View article
Experts predict sharp rise in social video advertising
Disruptive MarTech

Experts predict sharp rise in social video advertising

12y Lucy Smeddle

Experts predict sharp rise in social video adverti...

According to analysts, 2014 will reportedly see an increase in the number of companies and brands utilising social video advertising, a format which I...

View article
Shakira flashes her pearly whites for new Crest and Oral-B 3D campaign
Acquisition

Shakira flashes her pearly whites for new Crest and Oral-B 3D campaign

12y Lucy Smeddle

Shakira flashes her pearly whites for new Crest an...

The 'Hips Don't Lie' Colombian pop-sensation starred in a new ad promoting the Procter & Gamble brand's latest 'Smile Story' campaign, which encou...

View article
New 'Shooting Star' Christmas campaign to be launched by Coca-Cola
Acquisition

New 'Shooting Star' Christmas campaign to be launched by Coca-Cola

12y Lucy Smeddle

New 'Shooting Star' Christmas campaign to be launc...

Trucks just ain't good enough anymore it seems, as reports circulate that the number one brand on Facebook is set to launch a new ad that promotes goo...

View article
Burberry to share content on social media every day in December as part of new campaign
Acquisition

Burberry to share content on social media every day in December as part of ...

12y Lucy Smeddle

Burberry to share content on social media every da...

Burberry’s new Christmas campaign, entitled ‘Burberry with Love’, will utilise social media sites Twitter and Instagram, as well as Chinese sites Sina...

View article
Audience engagement thought leader discusses changing digital landscape
Insights

Audience engagement thought leader discusses changing digital landscape

12y Lucy Smeddle

Audience engagement thought leader discusses chang...

Check out this great interview set up by the team at CultureTECH, which sees Stephen O'Reilly, CMO at Shuffler.fm, an internet radio station powered b...

View article
Facebook delays launch of video ads until 2014
Disruptive MarTech

Facebook delays launch of video ads until 2014

12y Lucy Smeddle

Facebook delays launch of video ads until 2014

Despite rumours that Facebook would be unveiling its new 15-second video ads in the next few months, sources now say the new format won't be rolled ou...

View article
Sean Bean makes wishes come true in new Fairy campaign
Acquisition

Sean Bean makes wishes come true in new Fairy campaign

12y Lucy Smeddle

Sean Bean makes wishes come true in new Fairy camp...

We've seen him beheaded in Game of Thrones and give up his life in a bid to protect hobbits in Lord of the Rings, and the teaser ad for Fairy's new ca...

View article
Brands jump aboard rising trend in Instagram videos
Insights

Brands jump aboard rising trend in Instagram videos

12y Lucy Smeddle

Brands jump aboard rising trend in Instagram video...

According to new data released this week by the social video marketing platform Unruly, brands are embracing Instagram videos with such vigour that la...

View article
McDonald's comes over all digital with launch of online game and social media campaign
Acquisition

McDonald's comes over all digital with launch of online game and social med...

12y Lucy Smeddle

McDonald's comes over all digital with launch of o...

Following in the footsteps of fellow fast-food giant KFC, McDonalds has enlisted the help of digital experts to promote its latest menu offers, launch...

View article
Barclaycard gets romantic in latest campaign
Acquisition

Barclaycard gets romantic in latest campaign

12y Lucy Smeddle

Barclaycard gets romantic in latest campaign

Lost love, heartache, a yearning for someone you've never properly met... we've all felt it before, and Barclaycard's latest promotion for its Freedom...

View article
Prankvertising: marketing gold or a shock too far?
Acquisition

Prankvertising: marketing gold or a shock too far?

12y Lucy Smeddle

Prankvertising: marketing gold or a shock too far?

In a bid to think up exciting and creative videos that may just - touch wood - go viral, a growing trend has emerged in the advertising industry that ...

View article
Miley and her Wrecking Ball smash their way to YouTube top spot
Insights

Miley and her Wrecking Ball smash their way to YouTube top spot

12y Lucy Smeddle

Miley and her Wrecking Ball smash their way to You...

By her own admittance, Miley Cyrus can't stop, and she won't stop... racking up those online video hits! The singer's YouTube channel has racked up a ...

View article
Dodge 'stays classy' with the help of Ron Burgundy in new online ads
Acquisition

Dodge 'stays classy' with the help of Ron Burgundy in new online ads

12y Lucy Smeddle

Dodge 'stays classy' with the help of Ron Burgundy...

A much-loved hero from one of the most quoted films of all times, 'Anchorman: The Legend of Ron Burgundy', has publicly endorsed Chrysler’s new 2014 D...

View article
New GoPro ad goes viral with the help of a kitten-saving fireman
Acquisition

New GoPro ad goes viral with the help of a kitten-saving fireman

12y Lucy Smeddle

New GoPro ad goes viral with the help of a kitten-...

GoPro's marketing and advertising team deserves a round of applause for the video company's latest campaign video, which features a fireman with a HD ...

View article
Advertisers continue love affair with chickens in new LG ad
Acquisition

Advertisers continue love affair with chickens in new LG ad

12y Lucy Smeddle

Advertisers continue love affair with chickens in ...

After reporting on Mercedes Benz's recent love affair with the winged creature in a recent ad promoting the car brand's Magic Body Control technology,...

View article
Coca-Cola 'rolls out happiness' in latest campaign
Acquisition

Coca-Cola 'rolls out happiness' in latest campaign

12y Lucy Smeddle

Coca-Cola 'rolls out happiness' in latest campaign

As part of its recent "Where will happiness strike next?" project, Coca-Cola has released a new online ad revealing how it successfully brought some c...

View article
Mercedes gets help from chickens in latest campaign
Acquisition

Mercedes gets help from chickens in latest campaign

12y Rebecca Horsley

Mercedes gets help from chickens in latest campaig...

Car manufacturer Mercedes-Benz has decided to get help from a couple of very unlikely friends for its most recent Intelligent Drive campaign, which pr...

View article
New Adobe ad pokes fun at confused digital marketing strategies
Acquisition

New Adobe ad pokes fun at confused digital marketing strategies

12y Lucy Smeddle

New Adobe ad pokes fun at confused digital marketi...

The advert comes with a 'WARNING: Keep advertising out of the reach of children' label attached. Check it out here. Read More...

View article
Google acquires Bump in rumoured $40m investment
Disruptive MarTech

Google acquires Bump in rumoured $40m investment

12y Lucy Smeddle

Google acquires Bump in rumoured $40m investment

Bump, a company that allows both iOS and Android users to share contact information and files by literally bumping their phones together, announced t...

View article
1 13 14 15 16