New Virgin Mobile USA ad offers tailored viewing with blink-detecting technology
Acquisition

New Virgin Mobile USA ad offers tailored viewing with blink-detecting techn...

12y Lucy Smeddle

New Virgin Mobile USA ad offers tailored viewing w...

In a bid to offer viewers a more unique and personal YouTube experience, Virgin Mobile USA has introduced advanced face and motion detectors technolog...

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Chipotle releases awesome film to promote new iOS game
Acquisition

Chipotle releases awesome film to promote new iOS game

12y Lucy Smeddle

Chipotle releases awesome film to promote new iOS ...

Having already racked up over 4 million YouTube views within just a few days, Chipotle's new online ad, part of a wider promotion surrounding its late...

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Marketers overlook video at their own peril, study reveals
Insights

Marketers overlook video at their own peril, study reveals

12y Lucy Smeddle

Marketers overlook video at their own peril, study...

Take a look at this videographic created by Uberflip, which takes a look at the state of video as a cross-platform marketing tool and highlights why b...

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Romanian Coke ad merges Twitter and TV advertising
Acquisition

Romanian Coke ad merges Twitter and TV advertising

13y Lucy Smeddle

Romanian Coke ad merges Twitter and TV advertising

In a bid to connect the often separate worlds of TV and online advertising, an innovative ad created by Coca-Cola and aired in Romania used software t...

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TSB bank relaunches with £30m campaign
Acquisition

TSB bank relaunches with £30m campaign

13y Lucy Smeddle

TSB bank relaunches with £30m campaign

A newly re-branded TSB, once Lloyds TSB and Cheltenham & Gloucester (C&G), is to launch this week, with a campaign made up of print, outdoor a...

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LG's meteor ad goes viral
Acquisition

LG's meteor ad goes viral

13y Rebecca Horsley

LG's meteor ad goes viral

Think you once had a nerve-racking interview? Check out LG Electronics' latest advertising campaign, which sees job applicants to their Chile office e...

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Squared Online offers sneak peek into Talent Revolution event
Events & Awards

Squared Online offers sneak peek into Talent Revolution event

13y Lucy Smeddle

Squared Online offers sneak peek into Talent Revol...

The digitally-savvy folk of Squared Online, a new digital marketing education programme created by Google and Home Learning College, have put together...

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Heineken handcuffs Irish and Polish men together for final Dropped instalment
Acquisition

Heineken handcuffs Irish and Polish men together for final Dropped instalme...

13y Lucy Smeddle

Heineken handcuffs Irish and Polish men together f...

One for the ladies as well as the guys, the final episode of Heineken's new online Dropped campaign sees two men handcuffed together on a deserted bea...

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Can businesses successfully utilise Vine?
Insights

Can businesses successfully utilise Vine?

13y Lucy Smeddle

Can businesses successfully utilise Vine?

The 6-second videos may be popular among social-media loving crowds, but many brands are cautious about the idea of utilising them as a digital market...

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ASA bans sexist and 'offensive' Pot Noodle Facebook ad
Acquisition

ASA bans sexist and 'offensive' Pot Noodle Facebook ad

13y Lucy Smeddle

ASA bans sexist and 'offensive' Pot Noodle Faceboo...

The Advertising Standards Authority has banned an ad on the social media site that compared Pot Noodle's Piri Piri flavour pot to photo of a model in ...

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Nike's new campaign ad goes viral overnight
Acquisition

Nike's new campaign ad goes viral overnight

13y Rebecca Horsley

Nike's new campaign ad goes viral overnight

Nike's new online ad for its 'Possibilities' campaign became an overnight viral success this week, amounting over 1.3 million YouTube hits in 24 hours...

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Robert Downey Jnr fronts new HTC campaign
Acquisition

Robert Downey Jnr fronts new HTC campaign

13y Lucy Smeddle

Robert Downey Jnr fronts new HTC campaign

Taiwanese smartphone and tablet creator HTC has employed Hollywood's highest-paid actor, Robert Downey Jnr, to head its new campaign that aims to emph...

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Twitter experts explain how videos go viral
Video

Twitter experts explain how videos go viral

13y Lucy Smeddle

Twitter experts explain how videos go viral

Although Twitter has recognised there is no set formula to how videos go viral, its UK Research team recently analysed 3 massively popular recent vide...

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15 pieces of digital marketing advice to make your life easier
Video

15 pieces of digital marketing advice to make your life easier

13y Rebecca Horsley

15 pieces of digital marketing advice to make your...

Take a look at this video from digital strategy experts, iQuantum Digital, which offers digital marketers tips on how to assess and improve their onli...

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Samsung gets creative with Galaxy S4 'stare down'
Media

Samsung gets creative with Galaxy S4 'stare down'

13y Lucy Smeddle

Samsung gets creative with Galaxy S4 'stare down'

The Samsung Galaxy S4 can detect when you are looking at it. As a result, Swisscom decided to set up a staring contest at Zurich rail station. Check o...

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Voting opens for Future 5 Awards
Events & Awards

Voting opens for Future 5 Awards

13y Lucy Smeddle

Voting opens for Future 5 Awards

Brand Republic has opened voting for its Future 5 Awards, which were created in order to celebrate the most inventive and creative campaigns to have g...

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Qualcomm imagines a world without mobile technology
Disruptive MarTech

Qualcomm imagines a world without mobile technology

13y Lucy Smeddle

Qualcomm imagines a world without mobile technolog...

Take a look at this great video created by mobile experts Qualcomm, who imagine what a 'World Without Mobile' would look like. Read More...

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Nominations for the Dadi Awards revealed
Events & Awards

Nominations for the Dadi Awards revealed

13y Lucy Smeddle

Nominations for the Dadi Awards revealed

Nominations for the 7th ever Dadis (The Drum awards for the digital industries) have been revealed, The Drum announced earlier today. Read More...

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Watchdog bans Renault's new Va Va Voom video featuring burlesque dancers
Acquisition

Watchdog bans Renault's new Va Va Voom video featuring burlesque dancers

13y Lucy Smeddle

Watchdog bans Renault's new Va Va Voom video featu...

The Advertising Standards Authority (ASA) has ruled that the new YouTube advert, which features women in their underwear, objectifies women, and has b...

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Amscreen launches new face detection technology to revolutionise advertising
Disruptive MarTech

Amscreen launches new face detection technology to revolutionise advertisin...

13y Rebecca Horsley

Amscreen launches new face detection technology to...

European-based advertising network Amscreen has announced it is aiming to revolutionise the advertising industry with new face detection technology, c...

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Experts offer advice for digital marketing success
Insights

Experts offer advice for digital marketing success

13y Lucy Smeddle

Experts offer advice for digital marketing success

Check out this great video by Edo Interactive, which features digital marketing experts discussing the future of the industry and offering advice as t...

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YouTube subscription channels go live
Headline News

YouTube subscription channels go live

13y Lucy Smeddle

YouTube subscription channels go live

Rumours surrounding the idea that YouTube would soon be announcing paid-for subscription channels were last week finally proved right, as the internet...

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