ClickZ Hires Asia Bureau Editor

Adaline Lau has been named ClickZ Asia editor, a newly created position.

Working from Incisive Media’s Hong Kong office, she will oversee day-to-day editorial operations covering digital marketing, including search, social media, mobile and analytics, in the region.

Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.

“We’re very excited to have someone of Adaline’s caliber heading up our Asia coverage,” said Anna Maria Virzi, executive editor of ClickZ. “Because Adaline knows the ins and outs of online marketing in Asia, she will provide perspective on the quickly evolving advertising and marketing landscape.”

Adaline will be recruiting marketing practitioners to write for ClickZ Experts, columns by and for marketers. Coverage will launch in Q3 2010.

SES Hong Kong, ClickZ’s sister brand, will be holding a search marketing conference and expo Sept. 13-14, 2010; Avinash Kaushik, author, blogger, and analytics evangelist, Google, will be giving the keynote speech at the event.

“The launch of ClickZ’s Asia edition is mission critical,” said Matt McGowan, ClickZ’s publisher and head of U.S. at Incisive Media. “Asia has experienced enormous growth in the online media sector and for ClickZ to fully execute on its mission, helping online marketers and advertisers do their jobs better, we need to cover this important region. Coupled with the launch of SES Hong Kong, marketers and agency professionals will find we are offering a full suite of programs focused on education and career development.”

Incisive Media’s ClickZ, which is based in New York City, is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to social, technology to trends, its coverage is expert, exclusive, and in-depth.

Follow Adaline Lau on Twitter at @adalinelau.