Post updated with new information. Rumors are flying that Microsoft will soon unveil a big revamp of MSN Spaces, and the changes include letting bloggers run contextual ads courtesy of Kanoodle and perhaps Amazon. One can't help but wonder why Microsoft wouldn't broker those ads itself, via adCenter, since the company has admitted to having a contextual bun, a la AdSense, in the oven
Post updated with new information.
Rumors are flying that Microsoft will soon unveil a big revamp of MSN Spaces, and the changes include letting bloggers run contextual ads courtesy of Kanoodle and perhaps Amazon.
One can’t help but wonder why Microsoft wouldn’t broker those ads itself, via adCenter, since the company has admitted to having a contextual bun, a la AdSense, in the oven. Maybe that’s coming later.
UPDATE: Microsoft shared some official details via its Spaces blog. The Amazon tie-in involves making it easy for bloggers to join its affiliate program and get paid for referrals. The Amazon deal is available to users in the U.S., U.K., Canada, Germany, France and Japan. The Kanoodle ad links are limited to U.S. and U.K. bloggers.
Feature adds include juicing up photo uploads, new themes and an Xbox “recent games played” module. The post also mentions the platform will soon launch in Latin America, South Africa, New Zealand, Malaysia, and Singapore.
Comments on the post reflect a mixture of elation with the enhancements and frustration with post-upgrade bugs.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.