Compaq Sponsors Total College Sports Network NCAA Cybercasts

The Total College Sports Network (TCSN) said Compaq Computer Corp. signed a three-year deal to be a sponsor of the online cybercasts of various NCAA Division I Men’s and Women’s Championships.

Coverage includes basketball, baseball, soccer, lacrosse, and volleyball. Spending was not disclosed.

Compaq banner ads will appear atop the statistics section of the official NCAA men’s and women’s basketball tournament site finalfour.net. Compaq will be “the official computer” of TCSN and all its cybercasts, and TCSN teams will input their coverage of the games onto Compaq notebook computers.

The Total College Sports Network (TCSN), which has sent more than 400 sporting events over the Internet in the past two years, said it set a company record for online traffic at a single site this past weekend, attracting 25,706,144 page views to finalfour.net.

“Using the internet to leverage our corporate partnership provides an opportunity to capture the excitement of the NCAA Championships while continuing to support our commitment to both college athletics and education,” said Pam Coltharp, Compaq’s manager of sponsorship and sports marketing.

Raleigh, NC-based TCSN cybercasts include live, online coverage of a sporting event that incorporates charts, photos, audio, individual and team statistics, and play-by-play summaries.