Coupons.com Partners For Print-at-Home Coupons

Coupons.com, which provides online coupons and print-at-home coupons, on Friday forged an alliance with Quaker Oats and Veryfine Products, to introduce a product that will allow these manufacturers to offer print-at-home coupons from their own Web sites.

The program, called ‘Bricks,’ allows Coupons.com to expand its reach, and allows consumer packaged goods manufacturers and retailers to offer coupons — and drive traffic into stores — without having to create the infrastructure themselves.

“Our ‘Bricks’ solution provides our partners with a cost-effective, secure, online couponing solution to convert their own Web site traffic, essentially their e-visitors, into actual in-store shoppers,” said Steven Boal, chief executive officer of Coupons.com.

“Retailers are making major investments to create an online presence, where the ultimate goal is to drive shoppers into physical stores, ‘Bricks’ helps recoup these costs.”

After consumers download a small application, they can print the coupons available on Coupons.com’s partner sites on any black and white printer. When paired with the closed-loop redemption tracking provided by Valassis Communications Inc.‘s bar coding system, this system allows for closed-loop tracking and reporting. Valassis is a partner and stakeholder in Coupons.com.

Coupons.com advertisers include Lenscrafters, Fingerhut, Choice Hotels, Cooking.com, Linens-n-Things, Disney.com, Mrs. Field’s Cookies and Netgrocer. The company’s Web site attracts over 1.7 million unique visitors per month, according to PC Data‘s March 2000 figures.