Debunking the Da Vinci Code

What with the movie version of Dan Brown's "The Da Vinci Code" upcoming, the Catholics are putting up their dukes to fight against the ideas expounded in the movie..

What with the movie version of Dan Brown’s “The Da Vinci Code” upcoming, the Catholics are putting up their dukes to fight against the ideas expounded in the movie… online. In its efforts to debunk various tenets mentioned in the movie, the Coalition of Catholics has launched a site, DaVinciOutreach.com, to fact check the flick. Or, as the press release puts it: “to help readers and moviegoers navigate their way through the web of bogus history and outright lies conjured up by Dan Brown and brought to life by Imagine Entertainment and Sony Pictures.”

If that last bit actually sounds like marketing for the movie, you might also want to check out thedavincichallenge.com, a site set up by the movie’s marketers to give critics a voice. (According to the NY Times.)Maybe Outreach is cut from the same cloth?

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource