Digital Impact, Kana Communications Team Up

E-mail marketing company Digital Impact Inc. and customer communications firm Kana Communications formed a strategic marketing alliance to offer a solution for businesses that want to build and maintain profitable online customer relationships.

Digital Impact and Kana will expand their distribution networks by leveraging combined sales and marketing efforts. Financial arrangements were not disclosed.

Digital Impact helps online marketers increase revenues, site traffic and customer loyalty by creating targeted and personalized email messages based on individual preferences and profiles. The company claims double-digit response rates and triple-digit return on investment.

Kana’s flagship product, the Kana Customer Messaging System, is an enterprise-class Internet customer communications solution that enables companies to manage and leverage high-volume customer email. Kana said its technology enables companies to turn their customer support departments into profit centers, using each online customer interaction as an opportunity to build relationships that result in increased sales.

“Companies are looking for a way to manage their customer communications, from outbound email marketing campaigns to managing those customer inquiries that arrive via email,” said William Park, chairman and president of Digital Impact. “Working together, Digital Impact and Kana are delivering a complete solution to efficiently manage the email contact cycle. . .”

“Kana’s leadership in customer email management combined with Digital Impact’s expertise in outbound email marketing provides our customers with a turnkey email communication solution,” said Mark Gainey, Kana’s president and CEO.