Digital Marketing Remainders for June 5, 2007

Massive founders score massive funding for new video game company. Wide skepticism as the new company, Brash Entertainment, says its niche will be TV and movie adaptions, which have a notoriously spotty track record

Massive founders score massive funding for new video game company. Wide skepticism as the new company, Brash Entertainment, says its niche will be TV and movie adaptions, which have a notoriously spotty track record. Somehow, that doesn’t prevent it getting $400 million in funding.

King of video sharing sponsors video blogging elder. YouTube becomes RocketBoom’s first sponsor after the site’s founder, Andrew Michael Baron, throws in the towel on the eBay advertising auction approach he tested last year. Baron also belatedly embraces YouTube distribution.

Sponsored search listings are more ‘dangerous’ than organic ones. McAfee’s second annual State of Search Engine Safety report finds sponsored results link to 2.4 times as many risky sites as natural results. And surprise surprise: Ben Edelman is involved.

Now that’s a roadblock. Eleven NBC Universal platforms — seven networks and four Web sites, will simulcast the 2007 U.S. Open opening round tee shot at 8 a.m. on June 14. Lexus sponsors the unusual cross-platform live coverage moment.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource