Digital marketing spend on the rise

According to new figures from a Nielsen quarterly report, online advertising is taking up an increasingly large amount of global marketing spend. Digital marketing is quickly catching up with TV and newspapers and more traditional literary types.

The report looked at the first three months of this year and found that there was a 26.3% boost year on year. For the Asia-Pacific region this figure was even higher, which showed 33.2% more internet marketing than the year before.

Internet marketing spend now accounts for around 4.4% of all advertising outlay, compared to 3.3.% on outdoor campaigns and 5.5% on radio campaigns. TV advertising remains top however, accounting for 59% of the media share.

The implications for digital content marketing strategies seem positive, and interestingly digital advertising has not suffered as a result of recent economic conditions.TV saw a 2.9% decline in Europe while digital advertising showed a 10.4% growth.

Randall Beard, global head of advertiser solutions at Nielsen, said: “Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time. We’ll continue to monitor these shifts in media spending and the impact for marketers in the short and long term.”