Digital Meets TV with Dr. Phil and DailyMail Partnership
In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewers consume TV content.
In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewers consume TV content.
Digital has changed viewers’ TV experiences by enabling easy interaction with favorite shows. In response to the transition, networks need to produce TV content in a new way, according to Dr. Phil McGraw, host of the daytime talk show Dr. Phil.
“With the explosion of the Internet, people are able to reach out and grab a piece of content that they want to watch. Their willingness to be passively fed on what news agencies want them to watch is greatly on the decline,” Dr. McGraw told ClickZ at Cannes.
In order to give modern audiences more control over TV content , Dr. McGraw is joining forces with DailyMail.com on a syndicated show called DailyMail TV. The show will cover a wide range of topics, including breaking news, sports and entertainment. It will not only be aired live on broadcast television, but also run on DailyMail.com.
“The way people consume content has changed. We want to create a show that is unlike anything else on TV,” Dr. McGraw said. “DailyMail TV will be a groundbreaking disruptive television force.”
How has digital changed viewers’ TV experience? What are other details of DailyMail TV? How important is video for online publishers? Watch ClickZ‘s video interview with Dr. McGraw to hear what he had to say.
https://youtu.be/XQsrqwT9CUg
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceShift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very ...
View articleClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...
View articleDespite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. Re...
View articleWhat makes great video content and how can brands ensure it reaches the right audience? Read More...
View articleThe most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. Read More...
View articleExecs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-ba...
View articleAt Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men...
View articleWe're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade...
View article
Leave a Reply
You must be logged in to post a comment.