Digitas Exec Heads to Dotomi

Personalized banner ad network Dotomi named Chuck DeSnyder, former GM of Digitas’ Boston office, EVP of marketing.

DeSnyder will focus on new business development, leadership of client campaign strategy and client service, and the creation and execution of marketing and public relations initiatives.

“Many marketers are finding that their campaigns are not realizing their full potential and need better ways to engage their customers with compelling communications,” DeSnyder said. “We’re entering an age of micro-marketing, and Dotomi has taken a leadership role in empowering consumers and marketers to begin new, more mutually-beneficial relationships.”

DeSnyder is credited with building Digitas’ media services and online marketing divisions, which currently drive over $50M in annual revenue, and employ over 400. Prior to joining Digitas in 1991, Desnyder held management positions at Hill Holiday and Saatchi & Saatchi.

Dotomi Direct Messaging technology delivers personalized banner ads to users who have visited the company’s other publishing partners or ad network sites. All Direct Messages feature a drop-down menu with an opt-out tool, information about the advertiser, and links to the Direct Messaging Center.

The technology has been used by companies like Citrix Online to tailor messages to users at various interaction points, from registration to usage to conversion. Messages can be tailored to past customer behavior on a publisher’s site.

Dotomi launched in March, 2003 in Israel and had its U.S. debut in June 2004. It picked up $10.5 million in new venture money in September, to be used to grow the sales force and marketing programs.