Disney Ads Deliver Local Theater Times
DoubleClick’s Klipmart and Trapeze Media banners find local theaters for viewers.
DoubleClick’s Klipmart and Trapeze Media banners find local theaters for viewers.
When Disney’s film “DéjÀ Vu” opens this Wednesday, potential moviegoers cruising online will not only see banner ads promoting it, they’ll also see what time it’s playing at the theater down the street.
DoubleClick’s Klipmart division and Trapeze Media have created a rich media banner ad unit that scans a viewer’s IP address and automatically delivers local listings. The campaign is set to go live when the movie premiers, according to Chris Young, Klipmart founder and executive VP of rich media at DoubleClick.
Klipmart and Trapeze developed the ads in response to Disney’s interest in getting away from online ticket services that only provide movie times for specific theaters. “Disney wanted a universal ticket widget,” he said.
The ad units use database feeds from the “major ticket providers of all the different show time listings,” added Young. “With this not only are we delivering a relevant video message, but highly relevant information in terms of the show time listings specific to the end user’s local area,” said Young.
“We’re utilizing this technology to help put butts in the seats for the Thanksgiving weekend.”
“DéjÀ Vu” banners will run on various publisher sites including Yahoo, MSN and AOL.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.