A study from Criteo that explores the development of performance display found that, on average, 65% of consumers recruited through performance display did not click on paid search ads.
A study from Criteo that explores the development of performance display found that on average across all industries 65% of consumers recruited through performance display did not click on paid search ads.
Searchers who click on performance display ads do 51% more organic search clicks and 35% more paid search clicks resulting in an increase in natural search on average. The results also indicate that clickers on performance display ads that are both older and possess a higher income are more valuable than the average Internet user.
The study was conducted in partnership with Nielsen and Mediametrie.
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