Does innovation start in the marketing department?
Here Mark Zawacki of 560 Labs explores the vital role marketers can play in the rise of truly innovative brands.
Here Mark Zawacki of 560 Labs explores the vital role marketers can play in the rise of truly innovative brands.
Disruption — often starting in Silicon Valley and emanating around the world — has shaken entire industries to the core. But, according to 560 Labs founder Mark Zawacki, marketing departments can play an important role in pushing their organisations to the cutting edge.
He explains: “Disrupters are building multibillion-dollar franchises that are adopted throughout the world. There’s extreme customer-centricity in what disruptors are doing; to paraphrase Philip Kolter, they will not just meet a need, they’ll create a market.”
In “The Power to Disrupt: How Marketers are Turning Industries Upside Down”, a whitepaper from the customer experience experts at Sitecore, Zawacki explores the vital role marketers can play — through delivering disruptive, –datadriven and deeply creative customer experiences — in creating markets for truly innovative companies.
Drawing on the success story of easyJet and insights from a raft of marketing experts, this whitepaper is required reading for any marketing department tasked with keeping their organisation on the cutting edge.
Fill in the form to download your free copy.
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