Dunkin' Donuts Brews Up Final Facebook Initiatives of 2012

On the heels of its Flavor-Full HoliDDay Coffee Twitter Sweepstakes, Dunkin’ Donuts has two additional digital initiatives to wrap up 2012.

Beginning December 5, Dunkin’ Donuts’ Top of the WorlDD Photo and Video Contest gives Facebook fans the chance to have their image broadcast on a digital billboard in Times Square on New Year’s Eve. The Dunkin’ digital billboard, which launched in June 2012, is located directly underneath the ball drop.

Fans can submit celebratory photos and/or videos wishing their loved ones a happy new year on a tab on the brand’s Facebook page. Photos and videos must be submitted by December 14. Dunkin’ says content will be judged based on overall appeal, adherence to theme and originality/creativity by a committee of Dunkin’ representatives.

Dunkin’ will select at least one video and one photo to be shown on New Year’s Eve and into New Year’s Day, along with a series of messages to “help keep revelers running as they welcome 2013.”

One photo and one video will win JetBlue tickets. Additional prizes include $50 Dunkin’ Donuts Cards.

Dunkin’ also has a Fan of the Week promo on Facebook that asks fans to submit photos to the Fan of the Week photo gallery and says, “You may see your name in lights in Times Square.”

In addition, the Dunkin’ K-Cup packs K-ountDDown includes an advent-like calendar with a rotating cast of K-Cup flavors throughout the month of December. In order to participate, fans must register and click on the date. Each day, they receive a tip and a message about whether or not they have won. According to Dunkin’, the daily winner is selected at random through December 31.

Daily prize packs include a Keurig K-Cup brewer, a six-month supply of Dunkin’ Donuts K-Cup packs and a $20 Dunkin’ Donuts Card. In addition, five grand prize winners will receive $2,500 they can put towards their mortgage or rent payment in 2013. Like the Top of the WorlDD, a committee of Dunkin’ representatives will select the grand prize winners at random after the entry period ends.