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Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceMost performance marketing agencies still sell by channel. They pitch Google expertise, then Meta expertise, then a platform-by-platform menu, and lea...
View articleWe’ve heard the same warning so many times now: AI is coming for the agency business. Every few weeks comes another prediction about how AI will...
View articleQ4 covers Black Friday, Cyber Monday and the holiday shopping weeks that follow, the busiest stretch of the year for retail advertisers. The U.S. Cens...
View articleShoppers are handing more of the buying journey to AI, and brands from Balenciaga to e.l.f. Beauty are rebuilding around earned, third-party validatio...
View articleAlmost every CMO is experimenting with AI. Very few are seeing the returns they expected. Gartner’s latest data puts the split in stark terms: 9...
View articleRetail’s shift into an AI-first era is no longer theoretical. At Shoptalk Spring 2026, a packed keynote featuring Sephora and OpenAI made it cle...
View articleThe most persuasive TikTok data point Moroccanoil collected in 2025 was not in any dashboard. Staff overheard it at a tennis tournament. In February o...
View articleAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
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