EDGAR Online Names ORB Digital as AOR

SEC data provider EDGAR Online Inc. signed with ORB Digital as its advertising agency of record.

ORB will direct a multi-million dollar advertising campaign (spending specifics were not disclosed) to promote the company online as well as on television and in print media. The full campaign begins in October.

“We have been working with ORB for the past four months to develop the kind of coordinated campaign that will bring our company to the attention of new subscribers and corporate clients,” said Jay Sears, vice president of marketing and business development for EDGAR Online.

“We have now given ORB the final go-ahead to begin each portion of the campaign.”

EDGAR Online is a Web-based provider of business, financial and competitive information derived from U.S. Securities and Exchange Commission data.

Additional services include value-added functions such as IPO Express, a service that provides easy-to-use, detailed information on IPO filings, pricings and performance, and EDGAR Online People, a service that allows users to conduct research on corporate executive and directors.

Founded in 1996, ORB offers ORBit 4.0, the ORB Interactive Transaction system, which streamlines online advertising and email campaigns with automated media planning, centralized ad serving, transaction processing, tracking and real-time optimization.

Clients include Clinique, PETsMART.com, Coty and Citigroup.