Eggcellent Easter tips for email marketing campaigns

National holiday’s are an excellent time of the year to ramp up email campaigns and exploit the nation-wide merriment and time off to your brands best advantage.

Here’s a list of quick and inexpensive tips you should really be thinking about this Easter:

1. Time off

Easter grants many people across the UK a delicious and extended long weekend. With people out of offices perhaps lay off the B2B emails as they will be ignored and left to gather dust in peoples inboxes. B2C emails, on the other hand, may work best at this time and engage people at times when they’d be most receptive to such messages.

2. Vouchers 

For B2C businesses hoping they can entice their contacts to make a purchase, either in store or online, time-sensitive vouchers could be the ideal way to go. An email with voucher attached that is sent at the start of Easter can serve two purposes. It also encourages them to check out the website or finally commit to making that purchase they’ve been weighing up for some time, knowing this voucher will not last indefinitely.

3. Interaction

Why not turn an egg hunt into a marketing game. One way of doing this is a simple Easter egg hunt on the website, where users have to navigate through the pages in order to find an ‘egg’ that will, upon being discovered, provide a discount code for money off, free delivery or a surprise gift with every order.

Everyone loves a good egg hunt and people will have more disposable time over the break so will be able to look for those pesky eggs.

4. Easter DIY and hols

Something about the burgeoning summer time and perhaps an over-indulgence of sweets and chocolate spurs many to better themselves through some DIY. The Easter break is also a time when people book their holidays in pursuit of warmer days – so make sure if your company is involved in Easter-related frolics to target campaigns to maximise on the huge market swell.

5. Resurrection 

As is the pervading message of Easter – resurrection – why not use this time of unveiling to revamp your brand or showcase a new addition to your product range.