Engage Layoffs to Be "Minimal" in Asia

Plans to lay off 550 employees will be chiefly limited to U.S. operations.

Engage’s plans to lay off 550 employees will have “minimal” effect on the company’s Asia operations, an Engage spokesperson in Asia told asia.internet.com Friday.

“The announcement in the USA will have little affect on the Asian operations. It is largely about dealing with the legacy of the previous acquisitions,” said Ross Hughes, marketing manager, Engage Asia/Australia. “The issue is one of wisely dealing with the redundancies and duplication of roles, and creating a sound and efficient international corporate structure, which is exactly what is being undertaken,” he said.

Hughes added that “few if any” members of the company’s staff in Asia would be laid off.

The Andover, Mass., company, owned by beleaguered Internet holding company CMGI, announced that it will cut 550 jobs, about half of its workforce, over the next few months through layoffs and attrition, boston.internet.com reported Thursday.

Engage said the restructuring would cost it between $17 million and $20 million in cash charges and an additional $23 million to $25 million in non-cash charges. The costs are expected to be incurred mainly in the next two quarters.

The company said it would save between $120 million and $150 million a year in lower costs, with operating margins also improved.

Nuzzo said in a release, “We believe this major restructuring is necessary to enable the company to position itself for future growth and to significantly reduce costs. We are creating a fully integrated company with internal dynamics that facilitate more effective communication and decision making.”

In September, when the company was led by then-chief executive officer Paul Schaut, Engage fired 175 employees to get down to a staff of 1,175.

Steven Schwankert is managing editor at asia.internet.com. Gavin McCormick is managing editor at boston.internet.com.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource