Essential guide to programmatic marketing
Two-thirds of marketers are planning to double their spend on programmatic marketing in the next year. Make sure you don’t get left behind and check out this essential guide.
Two-thirds of marketers are planning to double their spend on programmatic marketing in the next year. Make sure you don’t get left behind and check out this essential guide.
Are you with the programmatic programme? If not, you’re in the minority as, according to AdExchanger, most marketers already manage at least 20% of their ad budgets programmatically, and two-thirds are planning to double that spend over the next 12 months.
The reason for this is clear: programmatic marketing works, delivering greater marketing performance, transparency and ROI for marketing budgets.
Despite all this activity and success, many CMOs are often one step removed from marketing decision making and implementation ‘on the ground’, and they may not have the insight they want into exactly how programmatic works, how best to implement it and the benefits it can bring.
To help shed light on the subject, MediaMath has teamed up with The CMO Club to survey 225 leading adopters of a programmatic approach. These marketing executives, from a wide variety of industries across the globe, have shared their knowledge and experience to offer valuable insight into the stages of programmatic adoption, from inception to delivery.
The resulting guide provides a comprehensive tool that will help CMOs and their teams establish the expertise they need to succeed.
“With high dollars at stake and lack of industry standardisation, CMOs need guidance to help them quickly understand the key benefits their peers are seeing in deploying programmatic and a set of guiding principles they can trust for implementation,” explains Pete Krainik, The CMO Club CEO and Founder.
Download the full guide below to find out more:
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