eTranslate.com Names Scheyer/SF for National Ad Campaign

Globalization services company eTranslate named Scheyer/SF as its agency of record and will launch a $3 million national business-to-business ad campaign beginning in mid-November.

The ad campaign, using industry trades, business-based weeklies and radio, will promote eTranslate’s standards for globalizing Web sites as well as its proprietary technology.

eTranslate will become a vital partner to any company that requires at least a second language to deliver its worldwide message, said Scheyer. “We are gearing the campaign to two distinct audiences — major web development firms and Fortune 2000 companies with international Web site needs.”

eTranslate has developed a Translation Management System that allows e-commerce companies to rapidly scale their multilingual Web sites.

The Translation Management System helps ensure that projects are translated, edited and proofread by language professionals who specialize in the field of expertise relevant to the job.

Paired with eTranslate’s network of 12,000 language professionals in 110 countries, the Translation Management System processes jobs 24 hours a day, 365 days a year.

Scheyer/SF is a $25 million boutique ad agency that services clients including Fog City Leather, Film Institute of Northern California (Mill Valley Film Festival, Rafael Film Center), EMusic.com, Freeworks Hire Systems, Informatica, Internet Underground Music Archive (IUMA), Intuit (online agency for Quicken.com) and VIT.