European cross-border e-commerce worth £90bn by 2018
As digital commerce continues to capture consumer activity, cross-border demand continues to soar across Europe.
As digital commerce continues to capture consumer activity, cross-border demand continues to soar across Europe.
As digital commerce continues to capture consumer activity, cross-border demand continues to soar across Europe.
A new eMarketer report – Western Europe B2C Ecommerce Trends: Omnichannel Is the Watchword as Markets Gain Sophistication – suggests that the non-domestic B2C ecommerce sales in Europe would rise to £44.5bn in 2014.
By 2018, this figure is expected double in value and account for 20% of the region’s total ecommerce sales.
The increasing cross-border activity is more prolific in markets where homegrown offerings are slim.
The highest proportions of cross-border buyers were in Italy and Spain, where the economic downturn has kept many retailers short of resources to invest in up-to-date technology, design improvements and product ranges for their own online stores.
Another report from yStats reported that the UK was the most popular choice for cross-border online shopping across Europe last year, with Germany and France clocking second and third place.
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