Execs & Accounts: Dictionary.com, VideoEgg, Response Mine
Shravran Goli named president at Dictionary.com; VideoEgg and ComScore team up on data.
Shravran Goli named president at Dictionary.com; VideoEgg and ComScore team up on data.
Dictionary.com hires Shravan Goli as President. Goli replaces Doug Leeds, who became president of Ask.com in the U.S. in October. At Yahoo, Goli was GM for the Media group, overseeing products like Yahoo Video and Yahoo Finance. Before that, he spent 11 years at Microsoft.
VideoEgg and ComScore enter data partnership. The pair hope to help CPG firms more effectively judge return on investment from online video campaigns.
Unit 7 launches site for men’s skin care provider. Lescoja taps Omnicom relationship marketing agency to create new property driven by a CRM system. The site will launch in December.
Response Mine Interactive wins Laser Spine Institute. Atlanta-based digital direct marketing agency will launch a cost-per-acquisition program for spinal surgery specialist.
Hearst Magazines International named Sophia Stuart executive director, digital. She was previously executive director, mobile at Hearst Magazines Digital Media.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.