Execs & Accounts: Dotomi, Leo Burnett, Crisp Wireless

Personalized media and ad specialist Dotomi has hired four execs. The firm appointed Jason Baadsgaard to SVP strategic account development; Peter Callahan to VP and general manager of its expanded West Coast operations; Dan McAuliffe to director, business development; and Michael Von Eyser to director, business development. The firm says the hires should strengthen its interactive marketing expertise, and help it better serve its client base of brand advertisers.

Baadsgaard joins from a role as general manager of open source ad server OpenX, Callahan joins from Omniture, and McAuliffe from a senior sales role at Yahoo.

Semantec Corp. Consumer Division has appointed Leo Burnett USA as its global agency of record. Leo Burnett will be responsible for services including brand strategy, advertising and marketing. The agency’s marketing services arm, Arc Wordlwide, has worked with Semantec on its retail marketing activity for the past eight years.

Mobile ad firm Crisp Wireless has announced a partnership with Fast Company magazine. Crisp will create mobile site sponsorship packages for Fast Company’s premium advertisers. Crisp will offer beyond-the-banner ad units, ad reporting tools, and sales support for the partnership. Automotive manufacturer Lexus was the first to take advantage of the new ad opportunities, running homepage takeovers, tap-to-expand ads, and deeper incorporation into the design of the mobile destination.

Integrated marketing agency Imagination has announced the hire of Josh Rogers as creative director for the Americas, effective immediately. Rogers will report directly to president and CEO of Imagination, Paul MacKay. Rogers joins from New York-based new media agency, Operator, where he was co-founder and creative director.

iVillage has appointed Tammy Hepps as Chief Technology Officer. Hepps will be tasked with leading strategy and development of all new applications for the female-focused destination.