Execs & Accounts for April 21, 2006

CitySearch names a marketing head, retains Thunder Factory; YellowPages.com goes with Microsoft's Virtual Earth; Federated Media hires three.

Citysearch hired Scott Morrow as EVP of product and marketing and retained Thunder Factory for brand development and public relations. Morrow spent five years with CNET, most recently as VP of marketing and sales.

YellowPages.com is using Microsoft’s Virtual Earth platform to power map imagery on its site. The technology offers directions, aerial and bird’s eye views.

John Battelle’s Federated Media hired three staffers, bringing the employee count to 12. The newbies are Bernie Albers, formerly of Gamespot, in a sales role; Jonas Halpern, previously an online media planner with Carat Fusion and Mediasmith; and Melanie Colburn, who will support Battelle and the company’s network of bloggers as editorial assistant.

Quigo hired Henry Vogel as chief revenue officer. He joins from eBay, where he was most recently VP of Internet marketing and business development.

Floor & Décor Outlets of America tapped BrightWave Marketing to manage its online acquisition and retention programs. The assignment includes email marketing, SEM and database management.

Opt-Intelligence hired iVillage vet Tom Quinn as director of finance. Quinn was director of accounting at the women’s portal.

Market information provider TNS hired Kimberly Till as president of TNS North America. Till was VP of Microsoft’s worldwide media and entertainment group.

Enlighten hired Andrew Lovasz as associate director of search marketing and Smita Kapur as senior interactive planner. Lovasz was interactive marketing manager at Quicken Loans. Kapur was an account coordinator with Beyond Interactive.

Atomic Fusion created a new site for CI Radar, a provider of competitive intelligence and online presence analysis.

Carton Donofrio Partners hired Christian Childs as an associate interactive designer. Childs previously worked for Adventure Web Productions and handled freelance work. Carton Donofrio, an integrated agency, also added several copywriters and account services people.

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